J. Crew: Behind the Scenes at Astor Courts

Setting their latest photo shoot at the 1902 Astor Courts (built by Stanford White for John Jacob Astor IV), J. Crew gave us a catalog with notes throughout that have nothing to do with the merchandise for sale. In their words: "As the story goes, the magnificent pool at Astor Courts was the first of its kind built for an American residence."

We are, however, still baffled that the catalog included notes on how to "peg" your jeans. Woah.

Click here to read about (and see more photos of) the renovation at Astor Courts as featured on AT:NY last November.

Comments (5)

I wondered how the new owners were going to make some money to pay for that restoration. Next up--Sex and the City sequel.

posted by Palmetto on January 9th 2009 at 4:44pm
view Palmetto's profile

ooooh I want to play tennis there!

And as Stephen Colbert would say:
Tip of the hat for a new j.crew catalog
Wag of the Finger for "pegging" your pants, yikes!

posted by EastVillageAmy on January 9th 2009 at 5:39pm
view EastVillageAmy's profile

"Setting their latest photo shoot at the 1902 Astor Courts (built by Stanford White for John Jacob Astor IV), we enjoyed seeing a catalog with notes throughout that had nothing to do with the merchandise for sale: "As the story goes, the magnificent pool at Astor Courts was the first of its kind built for an American residence.""

Not a sentence. Sorry.

posted by Antonine on January 10th 2009 at 12:25pm
view Antonine's profile

how to peg your pants? *sigh* Oh, J Crew.. how I love you!

posted by sophisticatedsoul on January 12th 2009 at 2:30pm
view sophisticatedsoul's profile

Antonine: you are right. abysmal! I changed a few words and think it makes more sense now. thanks.

posted by heather on January 21st 2009 at 10:40pm
view heather's profile