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Home Design Trend Forecast 2010: Feminine Menswear

We just spent a really interesting day as the guest of the Sears Holdings team at their design headquarters. It was an enlightening visit - all about the process that the home goods designers go through to create their lines a year in advance yet still on trend for when they are available in stores. It is an enviable but challenging job....

 
 

...foretelling the trend future through travel and inspiration and then making it a reality (on a Kmart budget no less!).

We took snaps of some of the inspiration boards that the team (Theresa, Rick, and Chris) pull together after traveling (last year they went to Paris, Berlin and New York, this summer they are off to Tokyo) to share with the Apartment Therapy readers.

The first trend we'll take a look at is what the design team calls "Haberdas-her" - a very Chanel-ish (she did it first, and really wonderfully) mashup of classic menswear fabrics and patterns with more feminine shapes, colors, textures and imagery.

As you can see, the color story is black and white with a strong pink. Houndstooth, tweeds and plaids mix with polka dots and a bit of lace. A bit of chain link, some gold, stylized flowers and plenty of silhouette imagery finishes the look.

We saw this look translated into a bedding set, but it, like all of their forecasts, will be used as inspiration across the lines, brands and stores (Sears and Kmart) that the team sets the trends for.

More info on the design team: kmartdesign

Next trend post coming up: Granny Chic and Retro Homemaking

Tags

inspiration, Sears, Kmart, trend, 2010

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Comments (10)

eh, fashion magazines try to encourage this trend pretty much every year, and it rarely works. unless it's done with the level of sophisitcation of chanel, it ends up looking cheap and costumey (and kind of makes me think of the britney spears fedora trend-- ick!).

posted by bewarethebaobabs on July 9th 2009 at 10:23pm
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They've been floating this out there with Helena Bonham Carter for the last two years.

It's washer-woman chic. Save up for starch; you'll need it.

posted by JoeyBrill on July 9th 2009 at 11:30pm
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Black and hot pink have always screemed "brothel" to me. Sorry, but that's the truth. Add a baroque chandelier and some black python, and I may vomit.

In France, it's consider fashionable to decorate your teenage girl's bedroom with these colors. It's not only hedious, it's also tasteless.

Did I mention that I hate pink and black ? :-)) That is not the pink Coco Chanel used, so putting her name here seems odd.

posted by Loora on July 10th 2009 at 2:44am
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I thought this post was going to be about the opposite: menswear in traditional feminine colors and/or fabrics.
I do not think that would work out so well.

posted by kiljoywashere on July 10th 2009 at 9:56am
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this was big with the tween teen set maybe 5-6 years ago. pin stripe navy/black with a frilly bow. Very Avril Lavine. I head a lot of hair ribbons in those hotpink/polka dot scemes. I don't want to be 19 again.

posted by chusmabilly on July 10th 2009 at 10:33am
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"I thought this post was going to be about the opposite: menswear in traditional feminine colors and/or fabrics."

Me too! I thought, "How intriguing!"

posted by pollymagoo on July 10th 2009 at 10:59am
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I agree with chusmabilly!!!! This seems very teen girl punk... I'm not a fan.

I'm more of a fan of Anthropologie's menswear inspired furniture. That old British traditional menswear with a feminine form is what I love!

posted by leen on July 10th 2009 at 11:40am
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I don't like it. No sir, I don't like it at all.

posted by rosenatti on July 10th 2009 at 4:17pm
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This reminds me of Miley Cyrus' dressing room which was recently posted. Avril Lavine, too. Very "teen".

posted by jamiealyse on July 10th 2009 at 7:06pm
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Hate it, Hate it, Hate it!!!!!!!!! Just stop this immediately
Cheap and tasteless!!

posted by Botany on July 10th 2009 at 7:17pm
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