We saw a great movie over the weekend at the Gene Siskel Film Center. Helvetica, a documentary by Gary Hustwit, explores the history of THE modernist typeface, which celebrates its fiftieth birthday this year. At first glance a film about a font may seem like a snoozefest, but the discussion about Helvetica encompasses a much larger conversation between high modernism and DIY design.
Some love it and some hate it, but Helvetica (with its clean, modern and some think totalitarian aesthetic) is everywhere: on street signs, subway maps and Gap ads, peeking out at you from almost any city street.
Interviews with over a dozen designers show the scope of stances in the design world, and the overwhelming impact of modernism on design today. Massimo Vignelli (left), designer of the super-clean American Airlines logo, and David Carson (right), former Art Director of the experimental Raygun magazine, are on opposite ends of the design spectrum.
Helvetica plays in Chicago through the 21st. The film also has tour dates lined up for the next few months and an excellent website with movie posters for sale, created by designers interviewed in the film.
Copyright © 2008 Apartment Therapy
The Chicago screening of Helevtica is NOT over. It is playing till the 21st.
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Thanks for the correction, fiveten. Nice save! We re-posted the correct closing date.
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this was awesome.
it made me happy to see people who get as excited as i do about fonts.
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American Airlines uses Helevtica as well as MSN. It's linked to some really big companies.
http://www.bobbyberkhome.com
view NYCSHOPPER81's profile
This movie is so excellent. And believe it or not, it is laugh-out-loud funny as well.
PLEASE, see it. Even if you're not a graphic designer or type nerd. :-)
view HollyinDC's profile
I just got home from seeing it tonight. Loved it!!!
Puts things in perspective, I have long known how ubiquitous it is, but learned a lot from the movie. M friend and I found ourselves looking at all the typefaces we passed on our walk home.
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