We try our hardest to de-brand our homes, but along comes a great marketing campaign for Luxor Highlighters and we couldn't google fast enough to see if prints were available. The highlighted text actually creates a new story on the page, click through for up close views!
Sadly we were unable to find the prints for sale, but thought the idea behind them was show stopping enough that they just had to be shared. We don't see why the idea couldn't be created on a less complex scale with a little effort. It obviously won't be as original as these award winning designs, but with a little thought it could be just as awesome!
You can find mega enlarged readable versions via Adland over here. Below are some smaller versions, although they are worth your time to check out close up!
Those responsible for these great creations:
Ad agency Leo Burnett Mumbai
(Photos via Adland)
© 2009 Apartment Therapy
Ummmmm..... is that last one Hitler?
view travislessness's profile
My first thought, too, travis... although a recognizable face in history, can't say I'm a fan of that one. Otherwise clever.
view TheGoodBiGirl's profile
I'll take a Hitler Hiliter print
view JohnnyBGood's profile
I'll take two.
view ekoshyun's profile
It's not really debranding, just judicious brand allowance. Also, why not just cut them out of the magazine and "catch them all" like we did in college with the Absolut ads, and more recently, Pokemon?
view K T G's profile
I though the che print were something white pseudo liberals got rid of after graduating from their private liberal arts colleges. Not to mention prints of Hitler should never ever be in fashion again.
view TheoJ's profile
Here's a link for an even closer look at the ads. http://adsoftheworld.com/media/print/luxor_highlighters_chaplin?size=_original
view bonline's profile
i saw these ads recently in a design magazine and was blown away by them. Great concept.
Also for the hitler naysayers here. It's not like the ads are promoting hitler. Hitler is history, it happened, and we study it in school.
view jmorey's profile
I was thrown by the hitler one too. Would never, ever hang that in a room of my home... and would probably leave someone else's if it was on display, but as an ingenious ad campaign with amazing writing and a great concept.
view teeze's profile
With careful uprezing and sharpening in Photoshop you could easily create a 20x27 print of the image from the higher res version they've posted.
view jsinger's profile
Really clever campaign. Does anyone know of a magazine on the shelves right now that features the Che ad? Would love to get my hands on one.
view rosenatti's profile
Very clever! AND nicely done!
view Elfya's profile
Che? Hitler?
Come on.
view Henrietta the Terrible's profile
Why don't you just make one?
view typicalstudent's profile
Nazi markers
view peacelily's profile
You have to see the text--each face is drawn on a biography of the person sketched. I don't think the idea is to hang Hitler on your wall--but more the idea of how highlighters help make sense of text in a very visible way.
view kelleyk's profile
There are enough famous faces to keep Hitler away. Che is already controversial enough, but HITLER for god's sake? why would you want to have him on your ad? use marlyn monroe, lincoln or other easily recognizable faces, not a mastermind behind 11mln murders.
view Offtza's profile
Charlie! =)
view islek's profile
I do agree with the fact that the personage might be wrongly chosen.
The idea, the concept of using highlighters in a different way however is a great idea and great marketing.
view Elfya's profile