Today, Elle Decor announced that, for the first time, it has taken the #1 spot in the Shelter Category. For the period of Jan - July 2009, the magazine...
Today, Elle Decor announced that, for the first time, it has taken the #1 spot in the Shelter Category. For the period of Jan - July 2009, the magazine...
...had the greatest number of ad pages (459.4 compared to 438.5 for Architectural Digest). The magazine is also celebrating a milestone this year - its 20th anniversary. We're happy to hear of these reasons for celebration in the shelter arena following the long stretch of magazine closures - so woo-hoo and three cheers for Elle Decor!
Could it be because it's the only one left???
view GreatFriend's profile
exactly what i was thinking greatfriend!
view erinpearce's profile
GreatFriend, I was just about to post the same thing... easy to be #1 when there's little to no competition left
view kathyh's profile
Ditto.
view Lisa (Montreal)'s profile
I'm not a subscriber, but I bought it because I love photos of Aerin Lauder's homes. I have an issue of Vogue from, oh, 1999 probably featuring her NYC apartment, so I bought this issue to accompany it :)
view lise1914's profile
ditto.
view mschatelaine's profile
Ha! We are all such cynics, aren't we, thinking the same thing! But it's true, man!
view pammyfay's profile
Met Home, House Beautiful, and Dwell (though that's a decidedly different demographic) -- all good survivors. I do miss Domino.
The current Elle Decor has the yummy weekend beach house of the even yummier Scott Currie.
view krister's profile
"Met Home...
...all good survivors."
After seeing the pix of the Met Home showhouse here in SF, I'm not so certain about them...
view bepsf's profile
Not to begrudge, but ditto for what's left on the shelf. And whatever happened to that replacement subscription when Domino went by the wayside? Anyone get anything?
view edava72's profile
Good for ED. However, the ultimate measure of success in magazine publishing (as Hachette and the PR minions who release this info know) is not number of pages, but total advertising revenue. If AD pages sell for more than ED pages, then total revenue may not correspond with page numbers.
view amed studio's profile
highlighted on another blog, with relation to ad pages of Vogue vs. Elle in which Elle exceed Vogue for the first time ever, was the distinction between ad pages (in number) and ad revenue. which of these two (elle decor and arch digest) has the higher ad revenue?
view uppergeorgetowner's profile
Hmmm...you're right about the replacement for Domino - I didn't end up getting anything! Did anyone else?
view romeoandjewels's profile
My Domino cancellation card said we'd get Cookie magazine starting with the Sept 09 issue (not sure what takes so long to switch us over, but whatev) ...
view attygreen13's profile
Domino's replacement was a choice for me between Architectural Digest and a refund of unused money. I chose the latter.
view krister's profile
i just got glamour magazine to replace my domino... wtf?
view berkeley.loves.grey's profile
Was anyone else irritated by the notion that Cookie was a good replacement for Domino? None of my friends who got Domino have kids. We are all married, child-free, urban professionals. Maybe if Domino knew their readership demographic better they could have sold more ad space.
view ginafly's profile
I miss Domino a little, but their aesthetic ran a little too girly-girl for our house, sometimes.
But I'm still mourning Blueprint.
view ricestein's profile
ad pages... because the first 3/4s of the magazine is all ADS!!
view VancouverIslandProud's profile
After Domino ended I called and switched over to AD. I have received about four issues of Architectural Digest, its not the same, its okay.
view lety011's profile