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Yup, it's Ms. Martha and according to a press release that just arrived (thanks, Chris!), she is launching an new line of craft goods and storage next month.

Here's the scoop: MSLO announced today that a line of over 650 items for crafting (and organizing craft workspaces) will debut May 1 at Michaels Craft Stores. The line will include products, inspiration and educational materials.

"This line is an expression of my passion for crafting, a pursuit I
have enjoyed throughout my life" said Martha Stewart, Founder of
MSLO. "At MSLO, we are steeped in the development of crafts, and all
the products reflect our understanding of what crafters want and need
because it is what we ourselves want and need; practical tools, as
well as a wonderful array of beautiful and inspiring materials."

So far, there is just a single page announcement online, but if you are interested in receiving more info, there is a sign-up available.