We'd come across Modern Motive online before, but were just reminded of it while flipping through the back page ads of our ReadyMade magazine. The objects for sale are unique and daring - without being over the top. 
Right: Submarine Vase ($17.95)
The online shop's motive:
Modern Motive is driven by life and love. A desire for making everyday tasks easier and more fun. Our products embody an awareness of style and how it affects us in passionate, mysterious ways. You'll enjoy our products when you're using them and enjoy their artful design even when you aren't.
We had fun browsing, and most of what we found was definitely in the supplemental category, rather than items of necessity. Here are a few of our favorites:
See & Store 5 Container Stand ($5.95)
Punch out words light votive ($9.95)
Mini Maxi Shopper ($8.95)
Bachelor Pad ($48.95)
Modern Motive also states:
Our outlook on life is modern and so is our aesthetic. We look to technology and ingenuity to propel us through an evolving era of needs. We look for freshness, reinterpretation, and creativity in functional forms. Through the innovation and creativity that can be found in our product offerings, Modern Motive hopes to share with you the excitement of a modern life.
Well said.
