Outdoor IKEA Storage Taken To The Extreme | Apartment Therapy Chicago

Outdoor IKEA Storage Taken To The Extreme

We've often googled IKEA commercials for other cities around the world (yes, we're aware it's a lame habit) and this outdoor display promoting IKEA's ability, to provide practical storage in every shape and size, really won us over. Although our hobbies are kind of (ok really) lame, we think the look is rather intriguing when it's done. Click through for another view and to see where this all happened...

IKEA Frankfurt decided that their target market was people living in small flats and apartments. So in turn they decorated the outside of this building with banners depicting the storage pieces in which they sell.

Although we think it might annoy us if we lived in that particular building, it sure beats the heck out of kids in college dorms hanging Bob Marley and Grateful Dead flags from theirs. IKEA's campaign won them all sorts of awards, check out more photos and thoughts on the display over at The Inspiration Room.

(via: theinspirationroom)
(Images: The Inspiration Room)

Tags

inspiration, ikea, outdoor, blue, red, black, organization, storage, balconies

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Comments (10)

Time to expand your horizons Sarah - Theres more to life than IKEA.

posted by bepsf on July 2nd 2009 at 12:48pm
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Very cute.

posted by -jenny- on July 2nd 2009 at 1:07pm
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I see my Hopen!

posted by MCNicole on July 2nd 2009 at 1:28pm
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I think it's adorable...but own about 10 black and four red of the kassett boxes

posted by ec05 on July 2nd 2009 at 2:15pm
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Very cool looking, I love it.

mafrangine.blogspot.com

posted by Ma Frangine on July 2nd 2009 at 3:06pm
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what a great marketing idea....it's brilliant.

posted by dulce on July 2nd 2009 at 3:15pm
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Home Sweet Ikea Home.
It looks cool but I wouldn't want to live in a building with file cabinet box patios/

posted by baileyb on July 2nd 2009 at 8:28pm
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I think I'd rather see Bob Marley and Grateful Dead flags hanging from balconies than advertisements!

posted by christie on July 3rd 2009 at 12:09pm
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Although I wanna add that this is a really, really cool advertisement and it does look good!

posted by christie on July 3rd 2009 at 12:10pm
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Wow, what a great, creative idea.

Note; any flags or banners IS advertising, even if for non-commercial pursuits.

posted by dn on July 6th 2009 at 12:40pm
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