apartment therapy changing the world, one room at a time

Fun designs, and if they carry the less-expensive price tag that H&M items usually carry, they could help provide some fun trendy accessory pieces that I wouldn't mind parting with if I get tired of them after a year or so (how unsustainable of me!)

and if they keep their nyc stores stocked as well as they keep the clothing stores, it is so on.

having a decently priced option for accessories would be nice. These look cuter than IKEA, too. I like the button pillows.

I change my design asthetic like I change my hair color so I would definitely welcome a low priced alternative to cool home accessories.

I have to see them in person. The teatowels in the beige section don't look that bad, but I have to touch the fabric, as I am a haptic person.

i would absolutely shop there for the home.

(and yay for keeping an eye on AT's other posts!)

Don’t usually goto H&M but the selection looks nice. I might go.

There's always room for good affordable design.

I stopped finding H&M a reliable source for anything a while ago. I am tall and fit is a problem, as well as finding the stores themselves increasingly unpleasant experience.

The wares above look like cheap little space-fillers. I agree with the person in the original post (you know, adding a survey when comments are adequate doesn't make reposting this come off any better) about this being sort of Urban Outfitters-like, and at least to some degree, Target. Cheap, hipster stuff for young people to consume and outgrow in a year, real temporary design. Nothing above appears to be so wonderful you wouldn't see it in some cheaper home goods store, I already envision it. It's a matter of context. Things are hipper if they come from a store associated with hipness and fashion; things seem tackier if they are found in stores associated with discounted last year's rejects, whether they are finely made or cheaply assembled. I must be old, I can't figure out what's so great about those button pillows.

Well stated, KTG - IMO, it's just alot of future landfill that's been designed to look appealing on the shelf.

Ask again when/if they start selling in the States.

NO H&M in Texas : (

Yes, agreed! Interesting designs but the quality!?!?!... TBD....