When we first read about the new plynyl, the old knotty wood Contact paper is what came to mind (which we do kinda love on its own merits, btw), but when we saw the entire booth done up at NeoCon we realized this is faux-woodsy in a whole new way.
It may have something to do with the linear ridges that run across the material - the pattern has depth. While retaining the coolness factor of obvious faux, it still manages to feel like a quality material.
The booth was completely covered. The walls were done in long, continuous stripes. It was reminiscent of elegant moire silk wallcoverings just as much as rec room paneling - an interesting effect.
The floor was done parquet style which enhanced the woodgrain pattern and looked fantastic.
It was also shown as upholstery - we have to say we liked it in each of the applications. If you like faux bois this new plynl pattern is something to keep in mind - it will be available July 2007.
More info: Chilewich