Our own Good Questions have attempted to answer the question: What's the Right Red? This week's Room to Improve question from The New York Times examines the apprehension and anxiety that sometimes takes over when you're considering a bold choice in paint color. The experts (Thomas O'Brien and Leatrice Eiseman) weigh in on the idea of "combining risk-taking with research" and give some excellent advice and red paint colors to consider...The tip that resonates most is from Leatrice Eiseman, the executive director of the Pantone Color Institute: "a “bordello red” — a shade that is too bright or too glossy — will be hard to live with over time". We can't agree more! From our own experience, beware of glossy, dark paint — it will highlight any imperfection in the walls!