Our own Good Questions have attempted to answer the question: What's the Right Red? This week's Room to Improve question from The New York Times examines the apprehension and anxiety that sometimes takes over when you're considering a bold choice in paint color. The experts (Thomas O'Brien and Leatrice Eiseman) weigh in on the idea of "combining risk-taking with research" and give some excellent advice and red paint colors to consider... The tip that resonates most is from Leatrice Eiseman, the executive director of the Pantone Color Institute: "a “bordello red” — a shade that is too bright or too glossy — will be hard to live with over time". We can't agree more! From our own experience, beware of glossy, dark paint — it will highlight any imperfection in the walls! See the experts' choices of red paint and tips on choosing a red that will work for you: Room to Improve: I want to paint a room red. How can I make sure it will feel livable?