What happens when you cross Harry & David with Babies R Us? You get baby product subscription services like Citrus Lane and bluum sending you curated products for your baby every month. There are book-of-the-month clubs and even bacon-of-the-month clubs
, so perhaps mail-based services catering to parents was an inevitability. Here's how Citrus Lane
works: subscribers get a box of 4-5 products every month, along with parenting tips for whatever stage you and your baby are experiencing. All the products are tested and recommended by parents. You can choose 3, 6, or 12 month subscriptions for yourself or to give as a baby gift. The service costs $25 a month, and includes at least $50 worth of merchandise in every box.
Newly launched bluum's model is a little different in that subscribers receive samples of different mom-tested products to try out which they can later purchase from the bluum store. A year of bluum boxes is $9/month or a little more for 1 or 3-month subscriptions.
We'll be interested to see if these services take off. There is something fun about receiving packages in the mail.