Color Marketing Group Color Workshops

Color Marketing Group Color Workshops

A329597981eb7c2191c4c0bedba994a59d38b2db?w=240&h=240&fit=crop
Regina Yunghans
Oct 24, 2008

Are you into Fall Colors? Interested in color forecasts and what's around the corner for colors in the home? The Color Marketing Group is an international organization that works to forecast colors for the home as well as for products and marketing...

The Color Marketing Group was founded in 1962 and has members located in more than 20 countries. They forecast Color Directions 19 months or more in advance for all manufactured products and services... At two conferences per year (the Fall Conference is coming up in November), they forecast Color Directions for all industries, manufactured products and services.

Here, we see photos from a recent Color Marketing Group conference workshop. In these workshops, members work together in small groups to come up with color forecasts for particular industries. Forecasts are shared with other members until a general consensus forecast for the entire conference is developed. We found this glimpse into the CMG's process interesting: look at how many photos and swatches are being pored over. It's makes us want to exercise a very close, focused approach to color choices for our own home.

Created with Sketch.