It’s that time of year again: trend-spotters everywhere are announcing the Hot New Colors for 2008. And every time one of these proclamations crosses my desk, I look askance. So this year, let’s take a survey and chose our own hot colors at Apartment Therapy.
I may not be a leader, but I’m definitely not a follower and there’s something I don’t quite get: if a particular shade of something is deemed to be fashionable, are we all supposed to blindly chase after it like lemmings to the sea, redecorating every thing along the way?
According to a recent press release, Benjamin Moore has chosen Peacock Feathers, Split Pea and Gypsy Pink as its “Hot Colors” for 2008. The theme is “Returning Home,” and although these colors are fairly bright and rich, they still feel retro.
Pantone has gone a slightly different direction and chosen Blue Iris for its “dependability and magic,” and to my eye at least it too feels a bit old and mumsy. Each year industry analysts indicate color trends based on larger social concerns, such as ethnocentricity or the economy, and evidently this year we’re collectively looking back.

FR.OG
Whatever I think of such trends, I will admit to noticing that these colors are in the ether. Several new restaurants have color schemes utilizing teal and hot pink, including FR.OG in Soho. The use of these colors here suggests the slightest hint of Eisenhower-era nostalgia, but they are very slyly updated. Same for Blue Iris—I just noticed it in the nightclub décor of Douglas Sirk’s “All That Heaven Allows,” from 1955. Cathy Horyn wrote recently of the trend towards purple-blue in haute couture, which reflects “thoughtfulness” and a concern for our home planet. Or perhaps we’re simply trying to extricate ourselves from the Wasabi fetish of years past. Blue is the new green.

With this in mind, let’s pick our own favorite colors and see if we can spot a trend from within. I’ll offer alternatives to what’s been mentioned, or you can suggest your own. Ladies and gentlemen, grab your color decks…
2008 HOT COLORS VOTE
I love a peacock as much as the next guy, but when it comes to blue I like it to have a murky, underwater quality. If it’s retro we’re after, this one is so old it’s Old World: Peacock Feathers, Renoir

I’ve used hot pink more than once, but if I had my druthers I like to dirty my colors up a bit, just to give them that bruised quality I love so much: Gypsy Pink, Raison Torte...

While digging through Apartment Therapy I just realized that I had previously written a column on Split Pea last year: ColorTherapy: He Says/She Says. Aren’t I fashion forward? But what really turns my crank is Split Pea next to Raison Torte--color is contextual: Split Pea, Pale Avocado...

Now I’m back to underwater colors: Blue Iris, Reflecting Pool

- Mark Chamberlain, interior and decorative painter

Comments (17)
Well, as a redhead who will continue to use colors I like and that look good on and around me, I was really enjoying the warm reds and oranges. Whenever they come into fashion, I scoop up fabrics and clothes and such because it'll be a decade before they're freely available again. The teal/fuschia (I think) combo looks like an out-of-date suburban living room or chain motel, and would make me look as if I'd been dead for a week if I used it. I do like your muddier take on the colors, though.
I don't know what the trendy color will be this year, but I enjoy looking at all of these colors; it makes me happy!
:D
I'm honestly surprised that there isn't a yellow featured here. I've noticed yellow more and more in shelter mags & in stores. Just look at how much yellow appears in the posts on the AT main page today. It's definitely growing in popularity.
I don't like the idea of using teal or peacock blue together with fuscia. Sounds very '80s to me ... in a bad way. Each on their own could work, though.
I feel like the Blue Iris colour is way more relevant in terms of fashion as opposed to interiors. It seems way easier to wear this colour than paint it on your walls, or even use for home accessories.
Amber.
Copper.
Dolphin Gray.
Plum.
And smoky takes on Violet, Teal and Coral.
We'll celebrate "humble naturals" like Brown Paper Bag, Burlap, and Lawn, but also dream of Swimming Pools, Deep Lagoons, Gold Leaf, and Saffron for escapism.
Classic natural neutrals will remain another season:
Chocolate, Taupe, Camel, Charcoal, Zinc.
You heard it here first. :)
I agree with Nougat about using blue and fuscia together. When I was about 15 yrs old in the mid 80's I was dying to decorate my bedroom in mauves and blues.
Recently I overheard someone in CB2 saying, gray is the new brown.
i like sapphire blue for a dark blue.
and i thought it was kind of funny that i painted my bedroom "split pea" last summer and it is a trendy color for 2008... oh i'm soooo avant-garde...
i think fuschia and teal can go together, depending on how and how much. my split-pea green room has both teal and pink accents, and my opinion is that it looks totally ok (then again, i picked them)
I think teal, deep blue and fuschia can look great together as long as you're borrowing a color scheme from India/Morocco and not your childhood bedroom. However, I agree that a toned-down version of these colors are more foolproof and palatable to a wider range of people.
Patrick, what color is zinc?
Keep in mind also these "timely" forecasts come at the end of retail winter, when retailers are hungry to jumpstart a Spring refresher.
I really hate the jump from "Christmas" to "Spring" and hate the slew of catalogs that herald grass greens, Valentine Hearts, and Easter baskets. SLOW DOWN.
I propose "Fifth Season": a celebration of the continued nesting and interior comforts of winter, minus the Santas. Winter has its beauty, and it seems a shame to cast a blind eye to it once the blinking lights are shut off.
color is very contextual... I personally love the evocation of "peacock" more than the color. That is, the combination of colors that suggest the natural colors of a bird... my own bedroom is walking in that direction; brown walls, royal blue furnishing, violet, rose, and gold accents. It's not the disaster my husband thought it would be, but quite a lush mellow effect overall :)
colors aren't really trendy in and of themselves, either. (then again, I am also reminded of the avocado green of the 70s and the neon color of the 80s) But, the combinations certainly are more trendy than any single color...
Oups, just fell for the cunning order change and voted Blue Iris when I wanted to say Reflecting Pool. Darn.
I'm about to paint my bedroom a peacock-ish colour - for once, I'll be up with the in-crowd. :)
Patrick, you had me at "Copper!"
Zinc (to me) is a deep earthy gray, the color of the weathered metal zinc often used for garden ornaments and architectural detail.
I agree with ange_lune on loving Sapphire -- it is similar to Blue Iris but less purplish. We painted our kitchen in it last spring and it immediately gave the whole space a very energetic and inviting feel.
Grey is def. the new brown - zinc sounds wonderful!
p(too): what's the difference between zinc and dolphin gray?
I just painted my living room this really hot bright pink. It's a bit much in the AM sometimes, but it's a really great color for the room.