IKEA blew into the US in 1985 and brought with it an unprecedented way to shop for furniture. It was an immediate hit, although not without its growing pains. If you, like us, are a little IKEA obsessed, then you must check out this comprehensive profile (and sassy 80's and 90's era catalogs) over at Curbed. For a little taste, read on.
IKEA in the 80's was somewhat of a revelation to shoppers who marveled in their attention to detail and unheard of low prices. When they opened in New York in 1990, they sold $3 million worth of product in the first weekend of business. IKEA labels of the day even included the dimensions of the unassembled, boxed products and what model of car they would fit into! Who can we talk to to bring that perk back?
But they did run into some stumbling blocks while adjusting to the US market. Early bedding wasn't properly sized for standard US beds and US appliances didn't fit in the kitchen cabinets. They faced stock issues and gripes about how confusing it was to assemble the furniture at home (we're still not as handy with an allen wrench as we could be).
Head over to Curbed for a fascinating look into the backstory and company culture of everyone's favorite big blue box.