Their website says, "Life is about choices. Let us help you make the cooler one. Cooler for you. Cooler for the environment." Stashka Lepera is the owner of Cooler Choices.com and her two daughters, Lydia and Gabrielle, are the official "testers."

Cooler Choices carries the Rock Star Baby Organics line of hair and body care. This 100% natural lime and grapeseed shampoo is naturally gentle on baby's eyes.

You may remember our recent post on Nature Babycare Diapers. Well, we thought it was the manufacturer who planted a tree with each purchase, but it turns out it's Cooler Choices.com that is working with Trees for the Future to plant trees for every purchase made on Cooler Choices.com.

If you're looking for an organic mattress, Cooler Choices.com sells the Naturepedic No Compromise Organic Cotton Mattress.

Not only can you shop the Eco Boutique, but you'll also find tips on going green and lots of other useful info on the Cooler Picks Blog.