Could an Ad Campaign Soften the TSA's Image?

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Airport security is something we can't avoid, but Jeremy Miller, a Masters student at the School of Visual Arts, thinks it doesn't have to be so unpleasant. Miller's thesis project was an ad campaign to humanize the TSA, and turn passengers into partners in keeping everyone safe. Convinced?

Rebranding The TSA To Suck Less | Co.Design

(Image credits: Jeremy Miller)

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Tara is a Boston-based marketing maven-turned-lifestyle writer, who spends her time thrift shopping, canning, and doing DIY projects.