Could an Ad Campaign Soften the TSA's Image?

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Airport security is something we can't avoid, but Jeremy Miller, a Masters student at the School of Visual Arts, thinks it doesn't have to be so unpleasant. Miller's thesis project was an ad campaign to humanize the TSA, and turn passengers into partners in keeping everyone safe. Convinced?

Rebranding The TSA To Suck Less | Co.Design

(Image credits: Jeremy Miller)

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Tara is Apartment Therapy's Assistant Editor & Social Media Manager. When not living in 140 characters, you'll find her thrift shopping around Boston, canning, and Instagramming photos of cats.