Who run the world-slash-Etsy shop? Overwhelmingly, girls. Etsy reports that 86% of its sellers are female.
What's more, Etsy sellers are slightly older, more rural, and more educated than the general population.
45% of sellers said Etsy is the only place they've sold their wares, and coupled with the fact that 76% consider it a business and not a hobby, and 91% would like to grow it in the future, the online maker marketplace is calling itself an "on-ramp to entrepreneurship."