Conversation Starter:Cube Fabulous is a web-only program in which people's office cubicles get an instant, surprise makeover...
- "Each episode of Cube Fabulous (think MySpace.com meets Office Space), will focus on the full-blown redesign of an office cubicle...."
- Media week: "a Web-only series, Cube Fabulous, aimed at young males...has been likened to MTV's Pimp My Ride, depicts office cubicles undergoing humorous makeovers (the show's two hosts, dubbed "Cube Fabricators," promise to "downsize office monotony")."
Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.
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