Cynthia Rowley Returns to Target

Cynthia Rowley Returns to Target

Aaron Able
Jan 29, 2008

Remember Swell? A few of our readers compared the new DwellStudio Bedding collection at Target to Cynthia Rowley's girly line of bedding and bath products that was phased out over two years ago. According to a blurb in today's WWD, Rowley will be returning to the roster at the Minneapolis-based chain to design a new home line, Whim...

The collection will consist of "summer novelty items" (the blurb mentions inflatable pools and outdoor games) and we imagine it will include picnic linens and outdoor-appropriate tableware and serving dishes. Rowley has been busy in the home decor field with her dishes at Fishs Eddy and as a judge HGTV's DesignStar. For the full blurb, visit WWD.

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