Dara Foster of Pupstyle.com

AT Offline 09.04.08, New York

Pupstyle.com highlights the new style and sensibility of pet design

>> Enter Gallery of Dara's Slides

Dara flew in from Vermont to sit on our AT Offline panel last week. She is the brainchild behind pupstyle.com, a blog that vets everything coming through the design pipeline as it concerns your pet....

One of pupstyle.com's original campaigns...

>> Enter Gallery of Dara's Slides

Dara elicited oohs and aahs from the crowd by showcasing some of the hottest design products in the pet world. As she and many of the guests pointed out, this is an industry that has been neglected by designers for far too long. In the past few years, however, there has been a noticeable shift. Design lovers can find accessories and furniture that incorporates their pet as well as their design sensibilities.

>> Enter Gallery of Dara's Slides

The ecrate was a particular favorite. We were lucky enough to have Peter Pracilio of DesignGO, the insightful and thoughtful designer of this product in our audience that night! He acknowledged that he wanted to find a way to eschew corners--something most pets hated--and create a comfortable space that was pleasant for its inhabitant as well as its owner!