While many may consider the children's furnishings world a sleepy backwater, business has, in fact, been booming during the past decade. One person who has ridden the wave is David Netto, who's luxe NettoCollection line of cribs and changing tables set the standard for the Bugaboo set - those who have money and prefer modern to frilly traditional. In the process, he inspired a host of imitators as well.
Last week David cashed out, selling NettoCollection to Maclaren. David is said to be staying involved, and Maclaren seems to be seriously amping up their brand in the USA to become much more than a stroller company. Maclaren diapers, anyone?
Press release below...
Maclaren Acquires Netto
Maclaren Further Expands Its Reach As A Leading Parenting Brand
SOUTH NORWALK, Conn., June 16 /PRNewswire/ -- Maclaren, a leading consumer lifestyle company known for its premium buggies and baby products, announced today that they have acquired the juvenile modern furniture company, NettoCollection. The acquisition initiates Maclaren's entry into the nursery furniture category, and follows on the heels of the successful retail introductions of the Grand Tour travel system, Beginning personal care for mothers, and seasonal fashion buggy liner program.... MORE HERE at PRNewswire
(Pic: Caroline Voagen Nelson via TimeOut Kids)