While many may consider the children's furnishings world a sleepy backwater, business has, in fact, been booming during the past decade. One person who has ridden the wave is David Netto, who's luxe NettoCollection line of cribs and changing tables set the standard for the Bugaboo set - those who have money and prefer modern to frilly traditional. In the process, he inspired a host of imitators as well.
Last week David cashed out, selling NettoCollection to Maclaren. David is said to be staying involved, and Maclaren seems to be seriously amping up their brand in the USA to become much more than a stroller company. Maclaren diapers, anyone?
Press release below...
Maclaren Acquires Netto
Maclaren Further Expands Its Reach As A Leading Parenting Brand
SOUTH NORWALK, Conn., June 16 /PRNewswire/ -- Maclaren, a leading consumer lifestyle company known for its premium buggies and baby products, announced today that they have acquired the juvenile modern furniture company, NettoCollection. The acquisition initiates Maclaren's entry into the nursery furniture category, and follows on the heels of the successful retail introductions of the Grand Tour travel system, Beginning personal care for mothers, and seasonal fashion buggy liner program.... MORE HERE at PRNewswire
(Pic: Caroline Voagen Nelson via TimeOut Kids)
Weekend DIYs: 10 Wood Molding Projects for the Home
Monica & Austin's Charming Bungalow
Good Food to Share 
The Big Book of Small, Cool Spaces 
Apartment Therapy Presents 
The Eight-Step Home Cure 
Ercol Bar Stool
True Greek Recipe: Paximadi Bread Salad with Tomatoes, Feta and Capers
True Greek Recipe: Paximadi Bread Salad with Tomatoes, Feta and Capers
My mom watches my daughter when I'm at work, and the only thing she asked for when we were working out the details was a Maclaren for when the baby got a little older. She had pushed my niece and nephew around in Maclarens ten years ago. So I think this is a good thing, I like a lot of Netto furniture but it was way out of my budget. Maybe Maclaren can make Netto style for the masses.
Yeah maybe the Netto furniture will become cheaper!
Do you realize how hard this guy must have worked over the years to build his business. The sacrifices he and his entire family have made so that NettoCollection could become a success? When the hard slog has been done, the Big Guns come in and make small, great brands like these, an offer they can't refuse. Making the product accessible and affordable for the masses. Congratulations David! You can have your weekends back, see more of your family, and get a decent nights sleep for a change. Enjoy ... you deserve it!