David Netto Sells NettoCollection to Maclaren

Pin it button
While many may consider the children's furnishings world a sleepy backwater, business has, in fact, been booming during the past decade. One person who has ridden the wave is David Netto, who's luxe NettoCollection line of cribs and changing tables set the standard for the Bugaboo set - those who have money and prefer modern to frilly traditional. In the process, he inspired a host of imitators as well.

Last week David cashed out, selling NettoCollection to Maclaren. David is said to be staying involved, and Maclaren seems to be seriously amping up their brand in the USA to become much more than a stroller company. Maclaren diapers, anyone?

Press release below...
Maclaren Acquires Netto

Maclaren Further Expands Its Reach As A Leading Parenting Brand

SOUTH NORWALK, Conn., June 16 /PRNewswire/ -- Maclaren, a leading consumer lifestyle company known for its premium buggies and baby products, announced today that they have acquired the juvenile modern furniture company, NettoCollection. The acquisition initiates Maclaren's entry into the nursery furniture category, and follows on the heels of the successful retail introductions of the Grand Tour travel system, Beginning personal care for mothers, and seasonal fashion buggy liner program.... MORE HERE at PRNewswire

(Pic: Caroline Voagen Nelson via TimeOut Kids)

You might also like

Categories

Family, News

Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.

3 Comments