Next week — October, 5th — West Elm officially launches the first phase of their Holiday & Entertaining collection for 2010. I viewed this collection over the summer in the West Elm offices in Brooklyn and am excited to share the amazing displays of the products from David Stark and the West Elm team. The 2010 holiday collection — larger than ever — includes an assortment of artfully crafted miniature trees, ornaments, garlands, various wreaths, minimalist nutcrackers, party favors, tabletop, dinnerware, home scents and a wide variety of gifts and decorative items. Check it out:
David Stark's displays brought this collection to life — the kelly green walls combined with mostly-neutral and natural colors was key. The textural use of paper, cardboard and newsprint gives the collection an appreciated depth and richness.
THE BEST OF THE COLLECTION
- Miniature Trees & Topiary — whether crafted from paper, sticks or wood, all of the miniature trees are super chic and most are appropriate for year-round decorative use.
- Minimalist Nutcrackers — available in mulitple sizes and white and natural finishes, these soldiers are elegant and cool.
- Cork Tableware — classic and naturally beautiful.
- Modern Snowglobes — these sold out quickly last year and the new designs will be popular, too.
- David Stark's Paper Garlands & Ornaments — eleganty crafty (it is possible!)
Portions of the collection are already making their way online — see for yourself at West Elm | What's New.
Images: Aaron Able
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I LOVE to decorate for Christmas!! I usually use all white.
I'm trying to practice my Gram's advice that if I can't say something nice, I shouldn't say anything....
It looks like might have some really cute stuff in there, but for me the whole thing gets completely lost against the green wall - I know it's supposed to be festive, but to me it just looks like a green screen they haven't gotten around to chroma-keying out. Wondering what they're going to insert into the background is really distracting.
They have some of these on the website already and I am DROOLING over them. They are all going on my amazon wishlist pronto.
I manage to love the least Christmas-ey thing on their. The clock!
@Scarlet Tentacle: I had the exact same thought.
That green is disgusting; and way too many of the items look too homemade (ie grade school projects). Plus the recycled print is used too much, and everything just washes away.
I like the plates, but I think my kids could probably create the ornaments just as well
Sounds like the green wall was their office. I saw some of this stuff in store and it's amazing.
Amazing is not the word I would use. Although maybe amazingly ugly.
I like the white tree, but pretty much HATE everything else, most especially that whole fireplace vignette. I thought it was for Halloween, it's so drap and gloomy. Geez -- if I had to use this stuff, I'd simply give up and kill myself! SOOO depressing!
Good Lord, if this is someone's idea of High Style, it's gonna be a depressing Christmas this year...
Good lord people. Who said it's high style?? And how do you HATE everything else? A simple white Nutcracker is suddenly offensive?? You people are ridiculous. The few new things Ive seen in person at West Elm look really great and am glad they are finally doing more than just furniture.
Okay DAVID STARK, you bored the heck out of me last year with those depressing cardboard holiday items (the six foot tall cardboard cone was enough to stomach), now your using news paper images...AAhhh, GROUND BREAKING. The paper shade and garland? What was that all about? LOL. West Elms first phase of holiday? LMAO. Not one item was unique nor exciting enough for me to wait until the second, third or tenth phase..LOL. What part of West Elms decor is high style to say the least? The photo layout of the fireplace was absolutely cheesy...LOL. No area was worth looking at the tiny thumb nail images of STUFF. Really now, being in the design biz gives me access to Dollar Store items all the way to Bloomy's exclusive bling. If you folks walk over to Kmart, checkout Martha Stewarts amazing holiday decor..YES KMART. I need a paper FIRE hazardous tea light candle shade. Can ya direct me in the right direction...LMAO.
Sept 29th and I'm still dealing with temps hovering around 107 degrees,its a little difficult to think about Christmas decor and this decor certainly doesn't help.
This reminds me of the aftermath of a fire... the mantel looks scorched! Unfinished and not festive. To each is own though.
I'm a pretty big Christmas fanatic, but I'm disappointed by most of the stuff featured here. The styling isn't helping though. So perhaps the actual pieces look nice in real life when viewed away from the messy set-up in these shots.
Something about the logs and fire strikes me as hilarious. I think I'd get a kick out of it.
A lot of the paper items seem like easy DIY if someone was so inclined. The garland's giving me some ideas.
I like it. I find it inspiring.
These are Christmas decorations for people who abhor the overhyped consumerist wastefulness of Christmas. Subtle, textural, simple. At least that's my take on them.
@unabridged - I absolutely agree. I think this take on Christmas decor is refreshing.
And yes, guys, a lot of it is stuff the more talented among us, with plenty of time on our hands, could make at home... but I think we're being a bit delusional to think our kids could make stuff this good (and if they could, man, you guys have some talented kids)... and maybe instead of complaining you could make this stuff yourself, you could just, I don't know, make it yourself. It's not like West Elm's the only store selling DIY at a high price.
Sign me up for a white nutcracker. I'll take some chevron plates and the mushroom ones while I'm at it.
While I don't LOVE every piece in the collection, I appreciate the sentiment that everything doesn't have to be covered in sparkle to be festive. The restraint feels fresh to me.