apartment therapy changing the world, one room at a time

Interesting...
...from the people who brought you Reader's Digest and the Republican National Committee.

Here is more info on the mag:

http://www.reuters.com/article/pressRelease/idUS244361 17-Feb-2009 PRN20090217

I am still mourning Domino.

I don't own a home- so if it includes things I can do to spruce up my rental then yes, I'll buy it.

i bought the first issue, but can't remember the contents. will have another look at that one first.

Sounds like a budget Domino mag... interesting! They only publish quarterly though.

I will not....heres why...

Because magazines are CLUTTER!!! And another one dedicated to the same old same old is just more clutter, more trash in landfills, and a waste of paper!! This looks like Domino meets Real Simple via way of Ready Made.
And will likely give you that same tips as we get on here.

I have trimmed my magazines by 90%....I get my home ideas and inspiration from here, Habitually Chic, Room Sixteen (love her!) and assorted others. LA Times Home section is still good too (when I knick it from Starbucks!)

All my fashion mags (at one time,10 per month) have been replaced by A Shaded View On Fashion ( the best blog EVER!)

If I like a magazine...I'll look at it's website. I'd cancel Paper magazine....if they'd let me...I seem to get it free now!

Magazines and newspapers are a quickly becoming thing of that past! They can't keep up with the internet and are a serious damage to the environment!

Save your $$$...save the trees....read the websites!

Of course this goes completely against my recent comment about how magazines are a great source for cheap art :)

It doesn't seem "aspirational" enough for me, nor does it seem like a unique niche to fill. It sounds like Better Homes and Gardens with hipper-looking people. But sure, I'd page through it on a newsstand.

Looks like they're using one of Blueprint's fonts on their website. On purpose?

I doubt it. I too am still mourning Domino and Blueprint. This looks like it is more geared towards homeowners - which I am not and have little leeway when it comes to fixing up my yard-less rented apt. Oh well, at least we've still got Apt Therapy.

Hell, I'm still mourning Budget Living.

what a terrible cover -- if I saw that on the newstand I wouldn't even pic it up. I want there to be GREAT eye-candy in my shelter mags.

I agree about the cover! I wouldn't even open the magazine, let alone buy it, because the cover spells laaaaame.

I'm with twoheadedboy -- the cover alone spells boredom.

aaand know what the article titles remind me of? Good Housekeeping. We do not need another Good Housekeeping.

Eek, terrible name.

I might buy it depending on how I feel about the issues I read.

I am another one who is sad about Domino.I only subscribed to Domino after a year of reading it at the bookstores. When I called up Conde Nast to find out what would happen to my subscription I told them that I was really sad and they should consider an internet method of publishing where people pay for yearly or monthly subscriptions. I think its a business model that makes sense and should have smaller economies of scale than a print only publication.

The idea is interesting, but the cover is boring. Plus I don't like the name of the magazine.

Thanks, marcspice for an interesting viewpoint. I guess all of us writers, editor and photographers (not to mention graphic designers, ad sales, etc.) can re-train for a good job with the US government.

Marcspice, I think you are probably right, but the whole idea of print becoming a thing of the past truly upsets me. I think there are far worse things polluting the environment than books and magazines.

And as for websites replacing print publications, while that may happen, I don't think it's a good thing. Especially considering how badly written (and spelled) most blogs are.

Judging by the cover, this doesn't look like something that would grab my attention.

ugh, i was excited, but then i read that it's put out by reader's digest and RNC - since when do they know what's up?

Sigh, Budget Living........I still weep.

Marcspice, many many blogs you read lift photos from print magazines. If everyone drops magazines, your blogs will suffer.

Buy the magazine and donate it to your therapist's waiting room when you're done.

As for Fresh home, it looks like it's been edited by committee. They'll have to drop that if they wish to sell.

If every project involves hot glue and ric-rac, they'll fail.

Does every cover model have to wear a shirt? Couldn't they air-brush out the female - perhaps leaving only her arm and hand? That would make for an interesting magazine.

Brilliant comment, Marcspice. Do you really think any of those magazines and newspapers will still be here in five years if all people do is look at their websites?

Oh, but I guess then all the world news can be reported by 23-year-old bloggers sitting at home with their computers.

And what we readers really want and need is one more reason to spend half our lives staring at a glowing screen.

Coincidentally, I bought this mag in the grocery store last night. I didn't know about the RNC connection. I liked the content and the aesthetic. It is not geared primarily toward home owners. My one criticism would be that some of the projects looked beyond my level of skill and I consider myself a pretty handy DIYer.

I'll check it out on the newstand to see if it looks worthwhile. I like the budget concept, but the cover looks kind of suburban, which doesn't appeal to me.

Its as if someone took an issue of Better Homes & Gardens, ripped off the cover, and put two stock images of what the editors imagined hipster types should look like.

But, becuase Mother always said, "Don't judge a book (magazine) by its cover," I might read it if I go to B&N.

Fuggehdaboudit: First, I am not in the "target demo" for its readership (thank goodness; been there, done that).

Second, editorial mission sounds vague, derivative and just too plain vanilla.

Third, I just renewed Met Home and I am a devoted reader of real design mags and website like Arch Digest, Dwell , Elle Decor and AT, among others. Who has the time?

$500 to redecorate a bathroom?

Cover looks cheezy, but I will prob buy at least one issue.
Mourning Domino, oh yes.

It is decent...This is the second issue so it has to get its running feet. I have no probably with it. Eventually there will be others that will take the place of Domino and Blueprint. I like Ty Penningtons mag as well as House Beautiful. Hey, I have an idea... Why do Apartment Therapy come out with a magazine? But I love the format here and its free. Stop knocking them and send in your requests on what you want to see in these home magazines.