As director Yoann Lemoine (who also directed Katy Perry's Teenage Dream) puts it:
I wanted the video to be very simple and metaphorical at the same time, I wanted to work on the coldness of feelings in a very visual way…I wanted to translate how you feel sometime when your heart is broken. The snow in the apartment is supposed to show how connected she is to him. He is outside, in the cold, but somehow she is connected to him…I wanted people to feel like they would get to know her very intimately, and really trust in what she was saying, I wanted her to perform a very natural way, to make her look very European. This was the main challenge to me. All of Taylor’s world is very far away from my culture, but I saw something in her that could be very rough and heartbreaking; far from the princess glittery outfits and glam that she often goes for.
There's the moody mint blue green on the bedroom walls, a color that's big in hospitals and schools because it's supposedly soothing. Someone's agitated and needs calming down and this color will help. I'm loving it as an unexpected option to the white or gray bedrooms I've been loving for so long (but it's a color that works well with the elements that would also work in those rooms).
It's also totally working for me with all of those mid-century wood tones and the dark blanket on the bed and the silver metals of the lamp and the chair. I'm also loving those striped sheets (West Elm?). They're classic and neutral enough for even a white sheet loving person. The mismatched lamps may be a clue that this song's about two people who broke up because they were so different; I've been finding myself more and more drawn to breaking up pairs of lamps and not only using two different lamps (and two different nightstands) in the bedroom but even using one in the bedroom and the other in the living room. The mirror in front of the unlit fireplace clues us into that there's some reflecting that needs to happen about about what made the passion between these two people go out, it's also a good idea of how to use a non-working fireplace that isn't the usual grouping of candles. The stripes, the collection of globes and the birdcage on the floor, the books strewn carelessly about, the old fashioned suitcases piled at the bottom of the bed, the bicycle, may suggest escape but they're also some of our favorite items and we feel the opposite. If this was our bedroom, we would want to stay in it all of this chilly rainy day.
Now, as to WHO is the dude causing this anguish? For some possible clues to his identity, see PopEater.
What story does your bedroom tell?
Images: Big Machine Records