Design Icon, Dieter Rams, About Apple and Good Design

Design Icon, Dieter Rams, About Apple and Good Design

Gregory Han
Jun 7, 2011

I have always observed that good design can normally only emerge if there is a strong relationship between an entrepreneur and the head of design. At Apple this situation exists - between Steve Jobs and Jony Ive…Apple has managed to achieve what I never achieved: using the power of their products to persuade people to queue to buy them. For me, I had to queue to receive food at the end of World War II. That's quite a change.

Dieter Rams, Dieter Rams: Apple has achieved something I never did

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