Design Dispatch: A Look Inside Serena & Lily's Newest Boutique

Design Dispatch: A Look Inside Serena & Lily's Newest Boutique

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Jessica Isaac
Nov 7, 2015
(Image credit: Jessica Isaac)

Serena & Lily is like the candy shop of home design. Online fans of the company are familiar with its signature bold patterns and pops of color that evoke a sort of kid-in-a-candy-store custom design experience. Now, lucky Angelenos can partake in the interactive home design fun in the flesh. The new location is a one-stop-shop offering everything from wallpaper and bedding to furniture and lighting, and each item is highly-customizable to fit your style.

(Image credit: Robert Divers Herrick)

Two huge design islands in the center of the store provide ample room for professionals and DIYers alike to collaborate with on-site design advisors in order to come up with the perfect plan for their space. These consultations are not only free, but include take-home swatches for all of your mulling-over needs.

(Image credit: Jessica Isaac)

The custom-built cabinetry that houses textiles in a delicious array of patterns and colors allows customers get hands-on without disrupting the impeccable displays. The warm and inviting atmosphere and cleverly organized inventory are sure to take the stress out of home design.

(Image credit: Jessica Isaac)

This is the company’s third showroom location, and each one is designed to reflect the city in which it resides. With ample natural light streaming in through a wall of windows, bright white walls, and minimal decor layered with vibrant patterns, that sunny, laid-back Southern California vibe is ever-present. If you find yourself in WeHo, we highly suggest you come on in, glide open a pattern-filled textile drawer, and awaken and indulge your inner jelly bean-loving child.

(Image credit: Jessica Isaac)
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