FOUNDATION, which is their 500-thread count cotton percale sheet sets (Queen-$478). Five simple but good colors to get you started, with extra-wide Flat Sheet and "cushioned border details integrated for added comfort at the touch points when you sleep." (We don't know what "touch points" are but we assume it's where you touch the sheet).
INSULATION gives you 5 blankets to choose from, the best, for us is the Utility Blanket, which is inspired by mover's blankets (They call them "furni-pads" in the biz). These will set you back up to $300.
The final step is UTILITY, for topping the bed. DWR does this with great, frill-less Bolster pillows, the largest lays the width of the bed and the suggestion is that it should replace the multitude of throw pillows, which we think is a great idea.