Last month the second annual JELL-O Mold competition was held in Brooklyn. It brought together all sorts of designers, chefs and artists to create unusually molded shapes you wouldn't see anywhere else. One of this year's finalists went above and beyond your typical molded JELL-O form and created edible and biodegradable cups from our favorite past-time snack!
Although the creation of the cups isn't something we'll see hit the mass retailer markets anytime soon, we love the initiative to think so far outside the box. Each cup is squishy, yet solid and holds beverages quite well. The company The Way We See The World came to be a stand out in the category of Structural/Sculptural Integrity.
The cups are made out of agar agar (a seaweed extract that naturally nurtures the growth of plants) and are cast in different flavors, including lemon-basil, ginger-mint, and rosemary-beet. They each compliment specific drinks, though we're pretty sure they would make plain old water taste better!
You can see more of the winners from this year's competition right here!
(Image: The Way We See The World)