A friend of ours tipped us off to Devine Color paint, with the intriguing factoid that the colors were developed to work with the unique quality of light in the Northwest.
While we couldn't find anything on the website or anywhere else to corroborate this claim, it's a little tricky to figure out exactly what Devine Color is on about, but it's got something to do with yogurt. As in, it "goes on rich like" the same.
The company's owner, Gretchen Schauffler, is clearly devoted to paint that feels as good as it looks, and looks as true in paint chip as it does on the wall.
To that end, Devine Color has three ways to sample color that are notable in the thought put into it: large, 8"x11" color pages; a finger-painted paint palette, where colors from the same palette are smeared onto a card with an actual finger; and recyclable mini paint pouches containing enough paint to cover a 4'x4' area on a wall.
Adding to their green cred, the paint meets the strictest VOC regulations in the nation, those of South Coast Air Quality Management District (Los Angeles Basin).
We enjoy their inspiration gallery, where the owner and customers have posted pictures of their home paint projects.