Name: Doug
Location: Union Square, New York, New York
Size: 6,200 square foot 4-bedroom triplex with roof deck
Years Lived In: 8
"When I walk down the street, I like to find the ugliest building on the block and think about how I'd change it, improve it," explains Doug Levine, founder and former owner of New York's Crunch gyms. Needless to say, making something out of nothing is fun for Doug.
Rather than avoid or hide the awkward parts of a space, Doug tries to come up with creative solutions for them. He knows he's been successful when he's brought attention to the trouble spot and it becomes the highlight rather than the embarrassment of the room. These are just some of his tricks of the trade. At this point, Doug is a seasoned renovator. It was, therefore, an easy choice to tackle this space, transforming it into a family or brood-friendly crash pad. After living here a number of years, Doug took what was already an extraordinary apartment and glammed it up. In addition to a few new bedrooms, Doug added a Miami style roof deck, complete with pool and lounge.
Doug's wife is Swedish, so he feels not only motivated, but obligated to fill his home with IKEA products. Amidst the high-end feel of this multi-story loft space, you'll notice some IKEA classics. In fact, Doug went as far as buying a large IKEA art photo, dutifully following the instructions for stretching the canvas and hanging it prominently on the second floor living area.
Having been very hands-on in each of the Crunch location make-over projects, Doug played a primary role in his home's upgrade. He gave detailed directions to each of the skilled workers to achieve the look he sought. He designed the entire space, down to the location of each recessed light! He's happy with the results, as he should be. It's a stunning, sprawling, comfortable home.
Doug and his wife were drawn to Florida after selling Crunch. Since he and his family are now spending most of their time in Miami, he decided to rent out this apartment to families on short-term visits to NYC. The open plan makes it flexible, and the outdoor screening room plus pool makes it an urban fantasy for a person of any age.
Apartment Therapy Survey:
Style: Modern.
Inspiration: NY meets Miami.
Favorite Element: The glass stairs
Biggest Challenge: Putting a pool on the roof.
What Friends Say: "Nice place."
Biggest Embarrassment: The reno took a long time!
Proudest DIY: The outdoor movie screen.
Biggest Indulgence: Hand crafted pottery from Atelierv in Amsterdam.
Best Advice:: Take your time — don't do anything before you are sure.
Dream Source/Resources: Jeff Fernandez, my contractor.
Resources:
ENTRY SITTING AREA
- • Rugs by Madeline Wienrib at ABC Carpet
• Couch: West Elm
• Coffee Table: Ikea
• Lamp on brick: Restoration Hardware
TWIN BEDROOM
- • Beds: Crate & Barrel
• Rug: West Elm
• Lights: IKEA
ENTRY FLOOR MASTER BEDROOM
- • Rug: Madeline Wienrib from ABC Carpet
• Window treatment: The Shade Store
• Light over bathtub: Restoration hardware
DINING/LIVING ROOM
- • Dining Room Table: Restoration Hardware
• Light: Jonathan Adler
• Run in living room: Madeline Weinrib ABC Carpet
CINEMA SITTING AREA
- • Couches: Restoration Hardware
• Rug: Madeline Weinrib ABC
TOP FLOOR MASTER BEDROOM
- • Bed: Restoration Hardware
ROOFTOP
- • Dining table: Pottery Barn
• Orange Banquet & Chairs: Restoration Hardware
Thanks Doug!
(Images: Jill Slater)
• HOUSE TOUR ARCHIVE: Check out past house tours here.
• Interested in sharing your home with Apartment Therapy? Contact the editors through our House Tour Submission Form.
• Are you a designer/architect/decorator interested in sharing a residential project with Apartment Therapy readers? Contact the editors through our Professional Submission Form.







White Enamel Four-P...
looks like a cold, impersonal Hotel..but I like the bathrooms!
Lovely. I especially love how the glass doors open into the backyard. And that roof!!! Wow, just wow.
Incredible (and very abundant!!) space! It does look a bit too sparse for me furniture/decor-wise but I'm sure they do a lot of entertaining so the large open spaces are perfect for that.
It is very soul-less. . .but even hotels have warmth.
Excellent structure, amazing views! I feel really disappointed with the interior, though. I thought it was going to be awesome. I don't see how it's glam at all, the kitchen (highly impractical and too much mirror) and glass staircases whisper of glam, but otherwise it is just nothing :(
This place is architecturally gorgeous. There are so many possibilities that could be done with the decor. At this moment it's more like a catalog, staged for selling the space. I still would love to live there.
the house is gorgeous, but the decorating is very... not well done. i love minimalism, but you need some sort of artwork or sculptural piece or gorgeous view to break up huge expanses of empty space. none of the artwork in this place is to scale and it's in need of some accessories that actually have personality. if you're going to only have 2 pieces of furniture in a room, make them special.
I'm not really feeling the wall treatment around the television in the master bedroom, but wow, that bed! I've never seen anything like it! And the living room sectional is fantastic, too!
My biggest qualm is the sink in the smaller bathroom. I HATE shallow sinks. They are so frustrating to use!
Lots of elements I love, even without excessive bits and bobs. Obviously if it's being rented out it's not going to be full of personal items.
However, I concede I am straight-up scared of those glass staircases. All I need to do is spill a glass of water when coming up to bed one night and the next person down the stairs slips and slides their way to the emergency room.
Was this place on Selling New York, or one of the other real estate shows? It looks familiar.
The entire place is eye-popping amazing. I suspect any negative comments are inspired by jealousy (I am deeply jealous myself). I am curious about those glass stairs, though: can't you see up a woman's skirt as she walks up? Or are the frosted or something?
It doesn't look like anyone actually lives in the place, despite the owner being in a few of the pictures.
The mirrors and glass would drive me batty, one smudge and I'd be obsessively cleaning them.
The multiple mentions of Madeline Weinrib spelled wrong get on my nerves.
I don't see any anti-slip or frosting on the stair treads, so I'm curious how you keep from ice skating down them? Enlighten us please?
The over-the-tub chandeliers are beautiful and I love the view of the city all around.. Too minimal for me but, à chaçun à sont goût, mais oui?
"Doug played a primary role in his home's upgrade. He gave detailed directions to each of the skilled workers to achieve the look he sought. He designed the entire space, down to the location of each recessed light! He's happy with the results, as he should be. It's a stunning, sprawling, comfortable home."
Is he an architect? If not, it would be great if he gave credit to the architect. If this work was done without an architect I'm sure the city of New York might want to talk to Mr. Levine.
While I enjoy seeing what people with unlimited budgets can do, that is not why I come to Apatment Therapy. I read Elle Decor and other mags to see how wealthy people decorate their 20plus million dollar Tribecca lofts. AT should stick to what people do in modest homes with modest budgets.
That price tag $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Geez.
The only thing I can think of is trying to get up of down those stairs in a skirt without giving everyone a free show.
^Haha seriously!
"Since he and his family are now spending most of their time in Miami, he decided to rent out this apartment to families on short-term visits to NYC. The open plan makes it flexible, and the outdoor screening room plus pool makes it an urban fantasy for a person of any age."
This makes me feel like we were all just suckered into clicking through a vacation rental brochure.
I would totally stay there, even brave those glass stairs, if only to move the picture that is leaning on the mirror over the fireplace. I enjoy house tours like this, where the house itself is great and there's plenty of opportunity to imagine how I could be redecorate it to my taste.
Just because this is a big space with a big budget doesn't mean we can't learn lessons from it that can be applied to smaller spaces and smaller budgets. Color combinations, material uses, layouts, etc. are transferable and adaptable. Having an outlier like this thrown into the usual mix is a nice change every once in awhile IMHO.
I really like the pool.
Glam? Those interiors scream rental property.
Great space, great outdoor space, great views ~ and you'd get a nice workout just trotting from room to room. Wish I could see more of the kitchen and try out those bathtubs! Nice artwork, the rope bridge photo looks interesting. There is nothing here to be negative about -- it's truly LUXE and sparkling.
I personally prefer seeing art work people have from traveling or little things that say "we are alive" "we live here", " there is people in this house" hello, ello, ello, ello.....! Somebody here? ere, ere, ere..
Wow! That's a lot of couches!
Great space, amazing finishes but it does feel a bit cold. Would love to live there....with more..stuff.
Beautiful, but i pity the house cleaners.
kellyweddel, thank you.
my sentiments exactly...
Ditto the above and kelly weddel
I don't know, something about this space made me feel a bit...depressed, actually. But great view!
i'm not impressed by this place at all
Apart from the divine bathrooms, I could never have imagined such an incredible (amount of) space look so barren, and not even a tiny bit luxe. Seems like when it came to furnishings the budget ran out and the amazing space was totally let down.
Awful. Particularly the sofas and beds. I wouldn't want to touch the hand rails on the staircase for fear of handprints. And the bathrooms look like sanitorium.
I value seeing other people's places for inspiration, to see how I would like to live...and seeing this place reminds me one more time why I am not a minimalist...boring! but since it is so different than my tastes, interesting. I admire Doug's vision and work ethic, I find his taste, well, just boring.
Unfortunately money does not insure taste. Unfortunately I agree with the comments re coldness, lack of interior design, danger of glass stairs and that this was a rental ad. That said I'm glad I saw it. The tour confirms the can't quite put my finger on it vibe that has changed manhattan into a place that I don't enjoy as much as I used to. Oh well. I think the term is soul- less.
This is actually an insult to Ikea and pretty much shouts "abandoned shopping mall". Not the actual building itself, but how the owner creatively crapped it up himself.
I really like the space, but it has the feel of an ad agency studio, rather than a home.
However, I certainly don't think it warrants some of the negative comments on here. They do come across a little green-eyed, even if that wasn't the intention.
@ RURAL AND RUEFUL - I think you're right - I watch Selling New York and this place definitely looked familiar.
@ DLIM - my thoughts exactly. Great ad for this NYC Rental, I wonder how much he paid for the listing.
I love the glass staircase (if safe to walk on) under the skylight. it looks like it was a rainy day for the shoot, but it still glows with light, like a waterfall. however, as to the rest of the space, I think this shows what the opposite of "the hearth is the heart of a home" looks like--it seems to be missing a heart, a real living space, even taking into account it's staged to rent. Every space feels like a faux seating area on a hotel stairway landing. Even the kitchen, which should be a hearth, is devoid of warmth. while it's pretty and shiny, my first thought was, "no one could touch any of those surfaces without leaving smeary handprints all over it." hands-off is a weird association with what should be the hearth/heart. I'm sure it would be a fun and fabulous short-term NYC rental experience though. (do I get a proceeds of the rental income now??)
I'm going to have to agree with the other posters here...there's not much heart.
I hope he lives with a bunch of his chums in this house. If he single - time to move to an apartment - I call this waste of space... Isn't about 1300sqft PLENTY for one person (and I am being generous)? or have I lived too long in NYC?
i think the stairs are scary. also, one of my favorite parts of looking at hour tours is reading what the owners have to say about everything - this was just straight up boring. what was the point of putting this on here? he seems almost as boring as this space. his lack of responses definitely contribute to the rental ad vibe. mehhhh.
to say something positive? i like the stretched canvas.
ahhhhhh. my old hood. this place is gorgeous!!!!!!
I am always happy to see a gorgeously designed home with the electrical cords visible under the tables, etc. Makes the place seem "real" since we all deal with cord control issues!
Those low round coffee tables are my favorite element -- they echo the warm, rough, handcrafted vibe of the brick wall, in a place that otherwise veers too far toward the impersonal. Overall, this place says "I want you to be impressed by the money and unoffended by the taste, but I have no story to tell because nobody lives here."
As JoAnne Worley used to bellow on "Laugh In"....BOOOOORIIING!
Very nice short term "RENTAL".
Wow, I don't understand the criticism here. Agree with another poster, must be jealousy. This place is beautiful, and if they are renting it out, I don't see why there would be personal items in there. I would rather rent something that doesn't have everyday clutter, it looks clean and peaceful. Some rentals don't even have one rug in it so to me, this looks absolutely perfect. The exposed brick wall is so pretty with all the natural light, and the furnishings look cozy and practical. The kitchen looks amazing... at least you can check your teeth in the mirrors while you entertain!
Ultra sleek but cold, who would want a bathtub in their bedroom when they have such beautiful HUGE bathrooms. I saw this on tv also and didn't care for it then either
LOVE the space..hate the decor. Each to their own.
I'm not jealous or envious or covetous or resentful or any of that. This place just doesn't offer anything that I find interesting, appealing, engaging, amusing or inspiring. I don't hate it but I am puzzled that some who like this attribute any less than positive responses to jealousy. It's possible to dislike this or to be indifferent to it entirely on its own merits (or lack thereof) and not because of some bubbling cauldron of barely suppressed resentments.
i wouldn't mind renting this place. the sofas are growing on me, and i like the floors and striped rugs, bathrooms are sensational. Comments would be a lot more positive if there were "whimsical" or "quirky" touches, or a whimsical quirky puppy gazing out the window.
This place really needs a little more decor. It looks like the moving truck just left. And the barren presumed-to-be LACK shelves next to the fireplace look sad. Some cut flowers would help immensely -- I bet the caterers bring them in.
I seriously doubt (ok, hope) an architect did not work on this. The juxtaposition of the 45 degree glass shower enclosure and the curved tile wall is not working. And either is the toilet brush.
It doesn't have heart because no one actually lives here (permanently). The character of the inhabitants should define a space, and that holds true here.
What bothers me is that everything is so neutral; so safe. Damnit, show me some spirit; a little soul. This is NYC after all.
@Aceyx...I agree with you...and I live in VA.....How funny is that?
Okay..yeah, it's a pretty place... I LOVE the light above the tub...gorgeous! And I did like alot of the elements chosen and usually I love these types of homes/tours (the big modern house)..but I found myself kind of bored...
All I can think of is that 1) it looks freezing, though I know it's probably not and 2) I would have to walk up the stairs with a bottle of glass cleaner and a cloth in my hand. Every. Time. It would drive me batty!
This does not look like a place where any person actually lives. Even the brick can't make this place warm. I agree with previous comments likening it to a boutique hotel...comfy but sterile in a 30-day, high-end-drug-rehabilitation-facility kind of way. And may I take this opportunity to finally say how much I dislike subway tiles. To me they scream institutional spaces from old movies where mentally ill people get sprayed down with high-powered hoses for being unruly. Just a very cold and clinical feeling akin to sitting on an examining table waiting for the doctor in one of those silly paper gowns under florescent lighting watching your feet turn blue. Not that I have experienced any of those things, mind you.
Not sure what the definition of "glam" is but this isn't it.
This place is gorgeous! I appreciate the fact that it is rented out and so does not have personal possessions in and around the home. If I could afford to rent the place out (which I am sure I could not), I would most definitely!
I love the rugs, the tubs, the curtains~ it's a really beautiful space.
This apartment looks dreamy..... I would definitely spend my day lingering in the nice bathtub. Great spaces and interesting architecture. The view seem spectacular.
Love the mix of furnitures and very modern kitchen.
The rooftop must be amazing to entertain your friends or just to chill with a book.. Definitely worth a try.
The physical space is breathtaking, but the decor is horrendous. All catalogue and big
Box contemporary furniture items. For one who is blessed to own such an unique
space in NYC, there is a heartbreaking lack of originality and personality. Soulless...
Doug get a decorator up and through there!
Beautiful space. Perhaps a little sterile for my taste. Lacking color. Those stairs are amazing. I agree that they look a little scary. Don't bring your kids!
So this is the guy responsible for all of Crunch's freaky staircases!
As a fellow New Yorker NOT living in a 6000+ sq ft triplex in Union Square with a rooftop pool, I have to say, "Where's your art!" How can I live vicariously through you if you don't have art?
jus sayin
Love the staircase (love it even more if actually dangerous). I like most of the finishes, but question a lot of the furnishings. They're a little blandtacular. Not cold or impersonal (what does that even mean?) but joust not terribly interesting.
I was disappointed in this home; it seems very sterile and cold. The views are amazing, but I found myself looking for the "WOW" factor, as far as decorating is concerned, and did not find it.
Totally uninspiring...
It's a beautiful space, but the furnishings are a bit too sparse for my taste.
If one has not actually walked through this apartment you just can not see how amazing it really is, photo's simply just don't give it any justice what so ever.
Who really cares if there is not more art work?, let the person who's going to rent it put art work up.
You wouldn't even know you were in the middle of Union Sq at how quiet it is.
Obviously the owner likes clean lines and not to much clutter, I'd give anything to live in this place.
No snark intended...
* I view Apartment Therapy to fulfill aspirational design/decor desires, not to see pieces that I puchased from IKEA circa 2008.
* Am I the only person who tilted their head to try to figure out what they were looking at and from what perspective on picture #3
*Knowing the background of this space, the feature comes off just a little advertorial
*I absolutely love the space architecturally
There are some lovely rugs in this home, and it of course has some gorgeous elements. Clearly, it's a multi-million dollar house that is on AT to be eye-candy and not about house-pride.
My frustration with this post (and an increasing number like this on AT) is that a) it reads like an advertisement and merely looks like a catalogue, and b) it seems rather in opposition to the AT mandate: "Creating this home doesn't require large amounts of money or space." There are no real ideas or resources in this post, other than the usual home retailers: West Elm, Restoration Hardware, IKEA (whose latest online catalogue offers way more inspiration than this one).
This post is indicative of my disappointment with online decor magazines lately: full of homes by people whose idea of design and decor is slapping down a bunch of cash at a retailer and slotting it into their homes. It's akin to folks who buy sets of books but never read them.
Pretty vacant.
It's a beautiful space with so much potential. I'd live there, no question.
The only thing that terrifies me is the glass treads on the stairs. For me and my clumsy luck, that's an accident waiting to happen. But it must be cool looking down through them.