Bad news from MSLO: layoffs and a scale back of their mags. Details below...
According to the New York Times, yesterday Martha Stewart Living Omnimedia announced layoffs of around 70 employees and cutbacks in the publication of two of it's current monthly titles.
Everyday Food will move from 10 issues a year to 5 and will now only be a supplement available to Martha Stewart Living subscribers. Whole Living magazine is up for sale, but if nothing pans out, the content will be folded into Living by year end.
It's always awful when people lose jobs and certainly fans of the two affected mags will miss the content in their current forms but we're hoping that this move will be what it takes to keep Living going strong - it's a modern lifestyle classic mag that we'll sorely miss if it's no longer on the newsstands.
MORE INFO: Martha Stewart Living Omnimedia to Lay Off Staff and Reduce Magazines | New York Times
MORE MARTHA ON APARTMENT THERAPY:
• Apartment Therapy at Martha Stewart's American Made Event
• Fine Furniture from Martha Stewart
(Image: Whole Living)

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I have bought a few issues of "Whole Living" but I was not impressed with the content at all. Like too many magazines these days, they over-promise and under-deliver (except with advertisements, unfortunately). I can't recall an article that I found truly useful and those that I can manage to remember had simply regurgitated the same "advice" that you hear from any decorator, nutritionist, or "life coach" in popular media. If it does fold, I won't miss it.
This has already been discussed on The Kitchn --
Personally, I love Everyday Food, especially Sarah Carey and her daily email cooking videos. Just brilliant! Everyday Food is what people need to learn how to cook quick, easy and delicious meals, and wean themselves off fast food and take out. It's a great product and a brilliant concept.
This makes me so sad...
I've never gotten the point of Whole Living, but still mourn title such as Metropolitan Home and Domino. The gutting of an industry... (and no, electronic copies just aren't the same...)
I'm with JamieO2. I read a "Whole Living" at someone's house and liked it, had trouble finding it, so decided to subscribe. You know, it really does always feel...lacking. It's the same thing I always felt when reading Martha Stewart's "Living," too. Other magazines I read always feel so FULL and juicy somehow and hers just feel a bit empty to me. So I'm sorry about folks losing jobs, and in general I'm a huge advocate of print in general (death before Kindle!) but I won't mourn "Whole Living" too much.
Besides, every other issue they are advocating fasting/cleansing. Stop trying to starve me!
Agreed- Whole Living is kinda meh. But I LOVE Everyday Food!! I've been a subscriber since 2007!! This is upsetting.
I've been disappointed with the flagship title for awhile now, ever since the Kevin Sharkey-centric articles started to appear. Enough with that guy already!
This makes me think of what magazines I do keep buying ... I subscribe to "Saveur", "National Geographic" and "Southern Living". In the past I had subscriptions to "Men's Health" and "Men's Fitness" (but those are really just Cosmo for men & pretty much recycle the same content over and over and over again) and a few others, but the 3 that I keep subscribing to are the only ones that I read on a consistent basis.
I'd been considering unsubscribing from Whole Living for a while. The last interesting article I read was about hallucinogenic mushrooms, and that was just a couple of months ago, but otherwise it had made for some pretty boring reading. I also got annoyed with the skincare articles because they usually pushed products with irritating ingredients. Fine with me if they want to push content into the regular Living magazine; perhaps with less content to deliver the quality will improve.
I second Michael W.'s comments about the Kevin Sharkey articles, which I never read. His favorite sources for lighting in N.Y.C.? His closet renovation? Who cares? I also find his overall style to be rather dull.
mschatelaine - I tend to prefer electronic copies of most magazines, but I prefer paper copies of catalogs, haha. I tend to keep magazines forever because I often look through old issues. Paper magazines take up too much space so once my favorites were available in digital form, I jumped ship and cancelled the print subscriptions. I also got digital copies of my favorite back-issues of some and recycled the paper copies.
What happened to the Martha Stewart high-end furniture that was supposed to come out a few months ago?
I know... I know.... the storage problem is a real one, but... there is nothing like leafing through a magazine. I keep them forever, and have 2 or 3 year old stacks tucked away in strategic locations around the house. I've tried online editions, but... I just can't bring myself to recycle.
I've tried to pull pages and file them away, but when we moved 6 years ago, the boxes with those files got put in storage and so I lost access. I still haven't found them, and wish I could. Hate losing track of ideas.
I thought the title meant how to downsize your life, by Martha Stewart.
totally agreed.
While I'm saddened for the 70 creative folks who have lost jobs because of the layoffs, I'm hopeful that they might find work at one of Martha's 5 homes grooming one of her many chow dogs or prized exotic chicken breeds.
Whole Living is terrible. I've read it and thought, "I can't believe people are getting paid to write this" because all of the content you could find in some form online. Written by people who aren't making any money. No sadness there!
It's strange reading this because I personally know someone who has been fired as a part of this downsizing. Very strange, considering Martha's empire.
martha's empire isn't what it used to be despite all appearances. just take a look at the stock price...
Seems to me it's blogs and websites like apartmenttherapy that have outdone, in my opinion, any value that a mag like Whole Living might have once offered. Except for the special-splurge feeling of an occasional impulse purchase at the checkout counter when one of the photo shoots just wows me, I get my fill of high quality design, tips, cooking et cetera right here on the internets. Especially AT.
I wonder what will happen to current subscribers of Everyday Food. I loved that magazine, gave subs as gifts and those that received subs loved it too.