We always used to get a little freaked out by the text on the bottles of Dr. Bronner's Magic Soaps, but we continued to buy them because they're such good products.
The soaps are all vegetable oil-based, and are made with organic oils. The label claims there are 18 uses for the soaps, including body wash, shampoo, shaving, pet wash, laundry, toothbrushing, and light cleaning. We've actually only used our Lavender Organic Liquid Soap for light cleaning, dishwashing, and washing clothing by hand, and recently realized how silly we are not to have tried any of the other uses.
To make you feel even better about buying the Magic Soaps, Dr. Bronner's also supports and encourages sustainable agriculture, farm worker health, and ecological processing methods. They don't do any animal testing, and their bottles are made from 100% post-consumer recycled PET plastic and soap wrappers from post-consumer recycled paper and hempflax.
Dr. Bronner's Magic Soaps come in Almond, Eucalyptus, Lavender, Peppermint, Tea Tree, and Baby Mild. They're available in sizes ranging from 2 ounces ($1.99) to 1 gallon ($44.99). Because they're concentrated, they last a long time. We buy ours at Whole Foods because Trader Joe's only sells Peppermint. You can also buy them online.
(Oh, and the website gives additional information about the more than 30,000 words spread across all the soap labels.)