Absolutely brilliant!!!!

It reminds me of Ikea's Lerberg wall shelf.

http://www.ikea.com/us/en/catalog/products/70115521

It's ok, but if this is all the books you have, why bother?

Looking at her profile, Liliana clearly has some sort of investment in this company/designer.
How silly. Which is kind of how i'd describe this. Quite expensive as well.
Also--would there be an issue if you had books smaller than the height of the shelves?

For me, simple floating shelves and discrete bookends achieves a great minimalist look for a reasonable price.

I'm diggin' this. Would probably be cool to see these nested and stacked 3-4 high on a wall.

I could see it work by a desk or a chair, assuming all your books are the right size.

@ mam2321, I actually own a couple of this!

I'm diggin' this, super cool and simple design!

LOVING THIS DESIGN!!!!!!!!

Great minimal design. Simple and elegant.

I want this! Where can I buy one?

@sherryBin Your comment makes a lotta logical sense. Well put...

@catLoversInc and @ sherryBin, it's obvious that the pictures have only a few books just for display purposes! You can load the shelves with books but I think the designers wants to show here a little of both.

I wouldn't use it to display my books.

On the bottom shelf, the weight of a book falls on one thin piece of metal & could damage the book.

The top shelf also holds the book at only one place on the bottom... on the corner opposite the spine... not one of the strongest places, especially for a paperback. I could see a book bending, twisting & falling... damage I don't like to see to a book.

The look is great... practicality says "not my books, you don't!"

A beautiful design by a beautiful lady!
Go Ana!

I like the design, but it seems like it would only work on groups of books that are the same size. Won't shorter books just fall out? And who wants to sort their books based on size!
It also might be difficult to put books in and take books out (especially that top shelf).

I got one of this at Supermarkethq, and I love it!
The books never get damaged and I always get compliments from guests.
Is perfect for small and medium books! Great for small spaces in NY.

Ha ha, member "lilianaboston" is obviously some plant who registered on AT only to talk up this bookshelf.

"biodidactic" = an obvious 'friend' of the designer who created a profile on AT just for this post. Foul!

Disclaimer: I am a friend of Ana's...but I still have a right to LOVE LOVE LOVE this bookshelf, and I do! I am an interior designer here in New York City. My name is Carisa, you might remember me from the first season of Top Design on Bravo. Total transparency. Let me ask...if you were an awesome product designer like Ana, wouldn't you want your friends to register and vote for you? You also want the public to love your design...but if people didn't love it already it probably wouldn't even be here. In my experience, people who try to knock others down are usually just feeling inadequate about themselves. Light, love and much success to Ana and her awesome DUO bookshelf!

This is beautiful, simple, and interesting!

@ Adelia (super sleuth extraordinaire): Clearly I'm a friend of the designer. Why is that foul? Isn't the whole point to have your friends and peers come out and support/judge your work?
Truth be told, I created a profile on AT to vote for my own design which is represented in this competition.
I hope that's okay with you.

The designer's friends are all rooting for her. Nice, but obvious.

I have to echo what others say: looks like it only holds books of a certain size and those books will sustain damage to edges of their covers if left on the shelves for any length of time.

Also, the exposed screws aren't very attractive and what if they don't line up with studs? Do you just hang this thing with anchors?

Clever in some ways but not a good design overall.

Love!!

This is great to hang a lot of other things, not books....

The whole concept is ok, not great.

I see nothing wrong with the designer's friends and family voting and posting on the site. Maybe this is what drew them to AT and they'll stay and keep posting on other things. Anyway, it's a contest - the more votes the better.

I like the simplicity of this and i bet installation is a breeze. Because of the potential damage to books, this would be a cool DVD holder. I see where this would be better in a reception area/waiting room. Perhaps develop a larger version for magazines? You would need to add a sliding bookend since magazines are flimsy.

Very clever design, I disagree with the comments from spanky, “screws,….if they don't line up with studs? Do you just hang this thing with anchors?” regarding the anchors; I don’t think you need to use them if screws don’t line up with the studs since the drywall will take 20lb per screw and I don’t think, even if you stuff the shelf with book that the weight will be more than 40lb, now if you have 3 screws you can actually hang 60lb with no troubles.

A well-designed bookshelf wouldn't damage books. Gotta fail this one for that.

This design is great! the books would never get damaged, the edge is barely touching the book, that is the magic this design has! very clever!

Nydesign is another designer friend, I take it?

Yes, it can damage the book. The one with the edge at the top and back could cause spine twist/sag and the binding to break. And both shelves have the books sitting on a metal edge that can press into and mark the covers.

Love it!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Get a life people. That bookshelf is very cool and I doubt that it would be featured on Apartment Therapy if it caused any damage to books. Why would any product designer design a bookshelf that damages books? Makes no sense! You people are cleary envious and obviously have nothing better to do than comment complain about things you know nothing about. Get over it.

I love it! books look so beatiful on this shelf...i think its a brilliant design in many ways!

Simple and beautiful!

Visually, it's pleasing.
Logistically, I just can't see it working for me.
It's clearly not for someone who has a lot of books, we know that, and the photos are balanced to show both the simplicity of design, the aesthetics and the mechanics of it, so that's why there are just a handful of books. We all get that.

If you had a stack of books (not tons) and really loved this design, you'd have to buy a few, and to me that somehow makes the design less special when there are several on the wall.

The turn-off for me is what another poster has written: Let's say you had 2 of these in the kitchen for cookbooks. Not all cookbooks are the same size, so you would really have to count on having enough books the same width to run the entire length of the bottom rail and them filling that space tightly enough so you could wedge in that slightly less-wide cookbook and it would stay there without falling through.

I just can't picture that working. At least for me.

this comment page is too funny. on one side we have people addressing the obvious flaws and on the other we have friends of the designer getting all emotional and defensive. susiesofa "Why would any product designer design a bookshelf that damages books? Makes no sense" you're right and that's why you're friend won't win this contest. and E@design, i have no idea where you get you're facts but you haven't a clue as to load capacities of screws and sheetrock. any dummy knows un-anchored screws into sheetrock won't hold much let alone 60-80lbs of hardcover books. (paperbacks won't stand long on this design) i hope no one heeds your misinformation. zero stars

I agree with lazylurker, the top shelf looks like it would be really awkward to get books in and out of. And the bottom shelf would probably sag or dip down with any substantial weight. At least you can mount the Ikea version vertically and horizontally to accommodate different sized books & DVDs etc, and it's only $5.99 vs $160 for this thing!

@smackwaterjack, get a life dude! If you don't have anything good to say then why bother commenting?

Simple, minimal, functional!

AT really should have a no-post, no-vote period for new posters when they run these competitions.