Dutch Boy Fems Up

Dutch Boy Fems Up

4869fde91c29cc6f3cf9d7f4f31c7a27ab180469?w=240&h=240&fit=crop
Maxwell Ryan
Oct 5, 2004

Pop it. Dip it. Roll it. Following up on Benjamin Moore's introduction of small paint samples, we were told about Dutch Boy's Ready To Roll paint cans that are no longer cans, but plastic containers that hold 2.5 gallons of paint with a roller tray built in.

We cannot escape noticing that the hand doing all the painting in the promotional pictures is a woman's and that Dutch Boy must reckon that women need this kind of help. Not so sure, and not so sure this isn't yet another disposable product that we would be better without. But we would be open to other opinions. (Thanks, Patrick!) MGR

Created with Sketch.