(This is from roving reporter Holly Becker of Decor8, who is roving in Holland for Dutch Design Week)
Lift-Off Loves took place at Buro Vormkrijgers, an innovative design studio located in a posh office setting in the heart of Eindhoven. During Dutch Design Week, this large light-filled space transformed each of its offices into display rooms where each designer selected by the Buro presented fresh and innovative work in the fields of interior and product design. Here are a few of my favorites from Lift-Off Loves:
#1 Nanne Meulendijks -The dictator of 'How You Have To Behave' is a project of ten large posters Nanne designed to convey her thoughts on what she calls "the silly unwritten rules the Dutch live by, handed down by each generation, all following rules but few asking why". Through her posters, which Nanne sarcasticly designed to imitate the political propaganda common during the communist regime under Stalin, she hopes to raise both awareness and to lend a sense of humor on a sensitive topic. As Nanne comments on these deeply held beliefs, "Everything looks great and free, but you get oppressed in front of your own eyes if you do not comply!". Each print is 106 Euro. The size is 83cm x 100cm. Each are signed and numbered, produced as a limited edition of eight posters each. To order contact Nanne at nanne[underscore]meulendijks[at]yahoo[dot]com.
#2 Cultivate - Quirky woofers shaped like a headless dog, Cultivate calls them "Functional Kitsch - the wrong becomes the new right". By adding function to an otherwise grotesque object, it acquires new aesthetic appeal and perhaps even an object of desire. What do you think? Available in white or black. 599 Euros per set.
#3 BureaudeBank - Partners Floortje Donia and Jet Vlietstra designed a modular all-weather piece primarily for outdoor use. You can remove the cushion from the foot stool and use it as a table. Place it closer to the chair and the unit becomes a chaise. Add two chairs together to form a sofa. Currently available in black tile with a white foam cushion, although once in production (anticipated date: January '07), they plan to incorporate various cushion colors for mixing and matching a look that best suits your decorum.
#4 Kim Geerts, KIMderpoppen - What appears to be the next generation of ugly dolls, these are so ugly they're cute. Prices range from 35 to 55 Euro. - Holly Becker, decor8