DwellStudio, founded in 1999 by Christiane Lemieux, is both a catalog and e-retailer and has a (beautiful) brick and mortar flagship in Soho. DwellStudio plans to continue to operate as a standalone brand in terms of development of original product lines. In the press release about the deal, Lemieux states: "We are thrilled because Wayfair.com is truly transforming the way people shop for home goods and furniture through e-commerce solutions, extraordinary customer service and state of the art logistics. They have the best backend in the business."
Congratulations to both brands on the happy marriage announcement!