If you have $399 to shell out for a space heater, you've got enough income to burn for a better heating system. Ditto with the bladeless fan.

Dyson's not interested in solving problems. He's interested in selling overpriced solutions.

Design should always be looking to improve living, but in doing so it should be looking to make it AFFORDABLE!

for the studio in my basement which gets used occaisionally, I'd be willing to spend $399 in lieu of $1,300 for new duct work...and I can take the Dyson with me when I move.

But I do agree with handsomegrad about price. Dyson is to home appliances what Apple is to technology.

I agree with handsome. This guy is just pushing well designed plastic junk. Whatever he is selling you can get a better one for half the price, it just might be 'almost as pretty'. I do not need an overpriced vacuum because it looks good, it stays in the closet.

Hey, if you want a quality product...it'll cost you.
Once I tried an apple computer, I never went back to PC...ever. But Apple and Dyson are completely different products, I find it hard to compare.

I love my Dyson vacuum - the only thing that has ever adequately dealt with my dear border collie's fur. So I'm a big fan - and yes, there is a need for a good space heater, sometimes the central heating system isn't up to you (my lab, for example), and yet you need to warm up the space.

So good on you, Mr. Dyson, keep up the brilliant work.

Dyson products are pricey but definitely not "junk." I've had my Dyson vacuum cleaner for 8 years. It still works better than any other brand I've owned. The two vacuum cleaners I had prior to that lasted one year and cost about $130 each. So let's see $130 per year versus $62 ($499/8) per year for my Dyson. I would say that's half the price except I'm expecting my Dyson to keep going.

I happen to be a big fan (no pun intended), especially after I read a profile on him in the New Yorker. Whether or not you use his products, you have to admire his engineering and creativity. His products just work, and are smartly designed, for use and aesthetics. And I don't think the prices are so prohibitive, not when people line up for hours to drop 800 bucks on brightly colored gadgets. For workhorses like vacuums, my investment was totally worth it.

Living in the frigid midwest, I can see shelling out $399 for a space heater that really works. Buy I would like to know more about potential fire risk from leaving it on overnight, etc. first.

I just got a Vitamix food processor as a housewarming present, and I'll let you know that for some things, it's well worth it to pay extra for a better piece of equipment. This is a $400-$500 food processor, something I thought was absurd in the past. After dealing with cheap/mid-range food processors for a long time now, I've been saving up to buy one and just got lucky that my parents got me one as a surprise. After using it, I never knew a kitchen appliance could make the cooking process SO EASY. I can't believe the difference, it's so worth the investment.

So I'd say, for those who can afford it, need it, and can't afford to redo their ductwork (like in an apartment), why not?

Seeing as my $30 dollar ceramic space heater I bought 8 years ago still runs like a charm doing exactly what its supposed to do, my guess is that the only problem James Dyson had was he couldn't figure out a way to charge ridiculous amounts of money for a space heater and convince people to buy it. He's obviously solved that problem.

I am in no way blindly loyal to particular brands, but I do have to say that my Dyson vacuum cleaner is the best vacuum cleaner I've ever used. Sure, it was three times more expensive than my previous vacuum was, but it also works five times better. Sometimes you really do get what you pay for.

There seems to be two reactions to this product. One says its way too expensive and the other says that their products are good and you get what you pay for.

While I could not afford to spend $400 on a space heater, there is no denying that it is a well designed product that takes into consideration a lot of the issues with existing space heaters.

One of the other aspects of a company like Dyson that I admire (that I see with Apple as well) is the simplicity of their product line. I can recall each one and that goes a long way for brand awareness.

My mom suffers from terrible allergies- and being a stickler for quality over quantity of purchases- she went with a SEBO vacuum (A $900 piece of German kit from what many consider to be the best vacuum company in the world).

After about 2 years of normal, careful use, it was absolutely unusable. After two fruitless servicings, she cut her losses and picked up a $350 Dyson. Six years on, she couldn't be happier with it. $350 sounds like a ridiculous amount to pay for a vacuum, but it's hardly outrageous- especially for the quality.

Those saying if you can afford this you can afford a better heating system, seem to be missing out on the "apartment" in the name of this web site. If it turns out the heat in my apartment sucks, this would be a good solution. I've been using a tower fan all summer (only have a sliding door onto the balcony that opens, so no window fans will do), so this wouldn't take up any precious square footage.

From the looks of it, my studio's heating system is just a small space heater mounted in the wall anyway, so this Dyson is probably more effective, more efficient, and quieter.

There's a huge difference between a few hundred bucks and the thousands it would cost to replace a heating system. Dyson's products are amazing. Love the vacuum, and would totally try this.

i think the man is brilliant.

What's the big deal? Usually, innovation happens at a high price point and trickles down (if it can). I think what he is doing is great.

My Hoover is 13 years old, it cost $150 and still picks up as well as it did when it was brand new.

Ditto! My Dyson vaccum is a godsend :) I'm willing to shell out the dough for a solution that makes life easier and safer for all.

Dyson products continually score low in Consumer Reports testing. There's always a cheaper, more effective choice.

I have a Dyson vaccum that we got on sale and have had it for about 5 years. It is a wonderful product. I do think $400 for a space heater is a lot of money. If it could heat up a whole floor of a home then I'd probably consider it because the lowest gas bill I had was $400. I'm after a few years of being on the market the price will drop. I do love heated fans to help keep the gas bill low in my home. I'll keep using my $70 ceramic heat fan from Target that does and amazing job of warming up the bedroom. But if I do find a dyson heated fan and the price is right I'd probably get one for the kids room.

I've had a Vornado heater for years and it heats my high-ceilinged loft just fine. I just Vornado fans in summer. I own my place and could afford it but Dyson seems quite overpriced.

after wasting hundreds of dollars on different brands of vacuums only to have them break and be worthless after a year or so i sucked it up and got a dyson. so far i love it, have not had it that long but if it last as long as everyone else has posted than it will have been well worth the money spent, otherwise i'd be replacing my vacuum every year or so still, along with filters bags belts etc... this man may charge a lot but he has spent YEARS on all of his products and is always improving them. his goal is to make a product that will do it's job well and last, that's more than i can say for a good percentage of other companies. everything now a days is designed to break or have you replacing parts in order to slowly drain money from you. And yes the prices make me cringe that is A LOT of money for me, we are broke.