Dyson Vacuum Launch Party

Dyson Vacuum Launch Party

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Maxwell Ryan
Apr 22, 2005

Dept. of Parties. Going to a product launch party is about the strangest thing imaginable.

You arrive at a beautifully done up space (in this case a huge inflated yellow bubble on 62nd Street), get met by bouncers and then charming caterers plying you with wine and small food, and then begin to check out the cool exhibit explaining how the hell the Dyson vacuum works (complicated), while everyone else stands around chatting and not paying any attention to the product.

Do all these press people know how it works?
My guess is not.

What they really want is to see the man, James Dyson.

Here is our unfiltered review: - Dyson is a very smart inventor (and a liberal arts major!) - Dyson is working the PR hard - Dyson is a regular, soft spoken guy and this is not his forte, but he comes across as very charming - Dyson is not corporate - Dyson is cool

- Dyson vacuums never stop improving
- Dyson vacuums are simply better than anything else on the market (much like Gillette is to razors)
- Dyson vacuums are the no. 1 selling vacuum in Britain
- Dyson vacuums just passed Hoover in US sales
- Dyson will continue to do so

- The Ball is extremely cool
- The Ball is so stupid smart you want to slap your forehead and say, "Why didn't I think of that!"

- Dyson vacuums are rather expensive
- Dyson vacuums are rather big for New Yorkers (even the new canister)
- Dyson should do what Apple did and make a Mini with a mini price and just clobber the market
- Then we will buy one for our small apartment

- US vacuum companies are incredibly stupid
- We will all own a Dyson within 10 years and it's a good thing MGR

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