Eames' Powers of Ten Video Competition

Eames' Powers of Ten Video Competition

Mat Sanders
Nov 18, 2010


In honor of Ray and Charles Eames' famous short film, Powers of Ten, a video response design competition encourages creative thinkers to become mini-filmmakers and offers a drool-worthy prize for the design obsessed. (Looks like I might have to dust off that VHS camcorder and recreate one of my family-famous low budget claymation home movies!)

As one of the most highly regarded design films ever made, Powers of Ten depicts "an adventure in magnitudes" in the format of a nine-minute documentary. Written and directed by Ray and Charles Eames in 1968, the film plays with the relative scale of the Universe - beginning with a couple picnicking in Chicago, zooming out every ten seconds by the power of ten to eventually reveal the universe, then reversing and focusing back in on the original couple, magnifying the subject by the power of ten and ending with a close-up inside a carbon atom of a DNA molecule. With narration by Phil Morrison, Powers of Ten has long been a major source of inspiration for innovative thinking - encouraging people to "scalestorm," or consider ideas in a full range from small to big.

Now, Core 77, along with the Eames office and Herman Miller, come together to offer the designed-crazed community an opportunity to reconsider the influential documentary with a video response design competition. The rules are simple - create a two-minute video response to the Eames Office's seminal film, Powers of Ten. Inviting you to explore the film any way your creative heart desires, the competition urges you to become involved and collaborate with an online community by posting ideas, storyboards and any other inspiration right to your submission page - allowing others to comment as you develop your very own short film.

The prize? (Drumroll, please) $2,000 cash, a generous donation in your name to the Eames Foundation, and...your very own Eames Molded Plywood Lounge Chair!.

To learn more about Powers of Ten, visit the film's website at www.powersof10.com. For more details on the competition and to begin your submission, head over to www.core77.com. But hurry, because the deadline is January 10, 2011!

And thanks to Marisa for the tip!

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