(Image credit: Apartment Therapy )
Research shows you'll buy more if your friends weigh in. Since eBay's Help Me Shop hasn't taken off, purchasing Pinterest-style Svpply is the e-retailer's in to the social shopping market.

In other news, Midtown Manhattan's 6 1/2 Ave is an official thing, and can Amazon change how writers write? See the headlines after the jump.

eBay Acquires Svpply To Solve Its Social Shopping Problem | Fast Company
6 1/2 Avenue Is 100 Percent Complete! | Gothamist
Amazon Changed Reading. Now It Could Change Writing | Fast Company