Do you know the six sins of greenwashing? Going "green" can be a bit confusing. It's tough to tell if a product will really help you make a positive impact on the environment or if it's just jumping on the green bandwagon. EcoLogo is a helpful logo we just discovered that helps identify good green products...
One way EcoLogo helps us make discerning choices is by making us aware of the Six Sins of Greenwashing:
- Sin of the Hidden Trade-Off
- Sin of No Proof
- Sin of Vagueness
- Sin of Irrelevance
- Sin of Fibbing
- Sin of the Lesser of Two Evils
EcoLogo can be found on green products throughout Canada. Products certified with the EcoLogo must meet stringent environmental standards that have been verified by a third party auditor. Find out more about EcoLogo here.