A colleague forwarded the link to Well-Kept's site and noted it seemed like the products were aimed at the Design*Sponge iPhone-toting set. No argument here, the pre-moistened towelettes look purse-ready and distinguish themselves from other bland electronics wipes primarily with design-centric packaging.
Each $4.99 Well-Kept pack
contains 15 pre-moistened towelettes, safe to use on electronics device screens, lenses and the electronics themselves. 15 for $4.99 isn't cheap (we like the larger bulk containers
for desk side cleaning duties), but it's the same price as other electronics-safe wipe packs
out there, with primarily the packaging being more design-savvy (very Target-centric, if you ask us).