Elite Designers Against IKEA

Elite Designers Against IKEA

Maxwell Ryan
Jan 31, 2005

Anti-anti-ads. We were snooping around the IKEA England website and saw this pop-up ad that looked as if it was against IKEA. But there was something funny about it...

"If my furniture did not exist, it would be necessary to create it."

See Van Den Puup's commercial Against IKEA.

IKEA seems to have launched its own humorous campaign against itself in England, featuring Van Den Puup, the Elite Designer, who is pompous and highbrow (and funny) and hates IKEA for stealing his designs and selling them for so little.

There is a whole website devoted to Elite Designers Against Ikea. Why is British advertising so much more edgy than our own? MGR

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