Today, Elle Decor announced that, for the first time, it has taken the #1 spot in the Shelter Category. For the period of Jan - July 2009, the magazine...
...had the greatest number of ad pages (459.4 compared to 438.5 for Architectural Digest). The magazine is also celebrating a milestone this year - its 20th anniversary. We're happy to hear of these reasons for celebration in the shelter arena following the long stretch of magazine closures - so woo-hoo and three cheers for Elle Decor!
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Comments (20)
Could it be because it's the only one left???
exactly what i was thinking greatfriend!
GreatFriend, I was just about to post the same thing... easy to be #1 when there's little to no competition left
Ditto.
I'm not a subscriber, but I bought it because I love photos of Aerin Lauder's homes. I have an issue of Vogue from, oh, 1999 probably featuring her NYC apartment, so I bought this issue to accompany it :)
ditto.
Ha! We are all such cynics, aren't we, thinking the same thing! But it's true, man!
Met Home, House Beautiful, and Dwell (though that's a decidedly different demographic) -- all good survivors. I do miss Domino.
The current Elle Decor has the yummy weekend beach house of the even yummier Scott Currie.
"Met Home...
...all good survivors."
After seeing the pix of the Met Home showhouse here in SF, I'm not so certain about them...
Not to begrudge, but ditto for what's left on the shelf. And whatever happened to that replacement subscription when Domino went by the wayside? Anyone get anything?
Good for ED. However, the ultimate measure of success in magazine publishing (as Hachette and the PR minions who release this info know) is not number of pages, but total advertising revenue. If AD pages sell for more than ED pages, then total revenue may not correspond with page numbers.
highlighted on another blog, with relation to ad pages of Vogue vs. Elle in which Elle exceed Vogue for the first time ever, was the distinction between ad pages (in number) and ad revenue. which of these two (elle decor and arch digest) has the higher ad revenue?
Hmmm...you're right about the replacement for Domino - I didn't end up getting anything! Did anyone else?
My Domino cancellation card said we'd get Cookie magazine starting with the Sept 09 issue (not sure what takes so long to switch us over, but whatev) ...
Domino's replacement was a choice for me between Architectural Digest and a refund of unused money. I chose the latter.
i just got glamour magazine to replace my domino... wtf?
Was anyone else irritated by the notion that Cookie was a good replacement for Domino? None of my friends who got Domino have kids. We are all married, child-free, urban professionals. Maybe if Domino knew their readership demographic better they could have sold more ad space.
I miss Domino a little, but their aesthetic ran a little too girly-girl for our house, sometimes.
But I'm still mourning Blueprint.
ad pages... because the first 3/4s of the magazine is all ADS!!
After Domino ended I called and switched over to AD. I have received about four issues of Architectural Digest, its not the same, its okay.