Emeco, the manufacturer behind the iconic aluminum Navy chair (designed for it's strength and lightness on Naval ships!), has teamed up with the Coca-Cola Company to produce the new 111 Navy Chair. The chair's name is derived from the fact that plastic from approximately 111 soda bottles is used to make the chair. That equates to the potential recycling of three million bottles per year!
Modeled after the original aluminum Emeco Navy Chair (#1006) designed in 1944 for the U.S. Navy, each 111 Navy Chair contains a mix of 60 percent rPET plastic (recycled polyethylene terephthalate plastic) and a special combination of other materials including pigment and glass fiber for strength. According to Coke, "The goal of the 111 Navy project was to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products — ultimately encouraging more recycling.”
The 111 Navy Chair carries a 5-year structural guarantee. The new 111 Navy Chair is available in six colors: Red, Snow, Flint Gray, Grass Green, Persimmon and Charcoal. Snow, Flint and Red can be used outdoors. The new chair has a distinctive, "velvet" finish that is scratch resistant.
The chair officially launches at the Milan Furniture Fair on April 14 and will be available for purchase from Emeco (with shipments in June) or Design Within Reach in May for $230.
For more information, visit Emeco.