Emma Gardner + Dwell = Home

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We just got word that Emma Gardner has been tapped to furnish all floor covering in The Dwell Home, recently completed in North Carolina (see recent post). What is particularly interesting is how quickly Emma Gardner is growing and promoting itself. As the press release reads:

EGD's participation also includes a year long run of advertising in Dwell as well as showroom events supported by the magazine. In addition, EGD has beefed up its website, embarked on an aggressive direct mail campaign to interior designers and architects and will be buying advertising in additional leading shelter magazines beginning this fall.

Can we say shameless promotion or collaboration between money seeking magazine and ambitious designer? Design is 5% creativity and 95% business. And BTW we LIKE Emma Gardner's rugs alot. MGR

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.