
Don't scrape up your fridge! Designer Scott Amron was looking for a magnet clip that would be super strong and resemble the springy clipping action of an ordinary magnetic clip - you know that kind that attach in one place and hold in another - but he wanted it to be SIMPLER, stronger and easier on all surfaces. His invention is the Endo...

Combining neodymium, silicone and steel, the Endo clip is one attractive piece that holds up to 20 pages or 1 lb and can be thrown in the dishwasher for cleaning. Endos can be purchased through Scott's site for $10-$12 for a three pack. Why the white costs more is beyond us.

Comments (4)
oh this is awesome. no more magnet clips sliding down the fridge...
OK. When is the ipo? I so want in.
you can buy it, right? it says add to cart on the website. and what is ipo, btw? ha.
I bought three 3-packs. They rock. Seriously. And they're so bloody simple and clever. Form and function -- a rare combination. It is definitely one of those "why didn't i think of that?" products.