Prompted by Editor in Chief Siam MacPherson's need to save on storage space (and who among us doesn't have too many old-school style magazines eating up our bookshelves?), Est promises global living with an Australian twist: relaxed, bold, brash, pioneering, outdoorsy, cheeky and resourceful. The title itself points to the direction we all want our lives to go, as in finest, sexiest, greatest. For more details, see Est.
If you haven't yet caught up with all the online magazines that have recently launched, check out this comprehensive roundup.