Est Magazine: New Online Magazine

Est Magazine: New Online Magazine

Abby Stone
Mar 21, 2011

I love Twitter! Not only do I get the news as it's happening, sometimes I even get the news before it's happening — like when the unknown-to-me @EsteMag started following me. Who was this mysterious shadower? I went to investigate.

Est Magazine is the latest digital offering. Est is a quarterly e-mag launching in April which will also be available as an app with extra features. Est is the brain child of Sian Macpherson and Lynda Evans and joins other notableAustralian online magazines Ivy & Piper and Adore Home.

Prompted by Editor in Chief Siam MacPherson's need to save on storage space (and who among us doesn't have too many old-school style magazines eating up our bookshelves?), Est promises global living with an Australian twist: relaxed, bold, brash, pioneering, outdoorsy, cheeky and resourceful. The title itself points to the direction we all want our lives to go, as in finest, sexiest, greatest. For more details, see Est.

If you haven't yet caught up with all the online magazines that have recently launched, check out this comprehensive roundup.

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