Ethan Allen: "New year, New Look" newsletter

Ethan Allen: "New year, New Look" newsletter

Jonathan
Jan 17, 2008

We have to be honest, we've never really given Ethan Allen much thought. There are a bunch of them around where we live, but we've never really felt compelled to go in. It always appeared a bit too traditional for our decor tastes. So, we were surprised when we received the new "Inside Ethan Allen: new year, new look" newsletter. It was over-sized and printed on nice paper. The cover had a distinctly more urban/modern feel, not at all what we would have expected...

Throughout the newsletter they have these amusing pull-quotes with faux customer profiles like "He needed a place where he could relax with a book, and he felt most comfortable in an eclectic, modern environment..." One thing that we found strange was that they didn't list the individual prices for the pieces shown in the photos. Instead, they gave a financing price (ie. "$155 per month for 60 months") for the fourteen pieces featured in the image. It kind of reminded us of a car commercial. (Does anyone finance their furniture? Or rather, would anyone finance a room full of furniture?) They do list some of the prices, but not all. They divided the rest of the newsletter by topics, such as sofas, desks, beds, draperies, chairs, and a little blurb at the back about the craftsmanship of their products. Has anyone bought anything from Ethan Allen recently? Did anyone receive this newsletter in the mail? You can download a pdf of the newsletter and check it out for yourself. What is your take?

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